5 trends in cloud technology for live production

On this platform, Peter Sykes, Director of Strategic Technology at… Sonyanalyzes the evolution of cloud technology and identifies five ways that will be part of the live production of the future.

Live production poses A unique challenge. The key is in the name: He He lives. Live productions depend on Technical workflow Which includes a Total liquidity.

in it Media sector And the Content supply chaintechnology in clouds It offers different levels of maturity and adoption. It is implemented in All types of production Right, from large events to second or third level productions.

Which trends Are we seeing an impact on the use of cloud technology in live production? How does it affect operations? Workflow?

1. Hybrid workflow

Many live productions implement a “hybrid workflow”. In short, they transfer Some operations on the cloud While others stay in the local workflow. For example, audio can be mixed on-premise and video in the cloud. Advantages of the hybrid approach include the ability to Overcome latency issues By receiving and sending signals to the cloud, but also Mitigating operational risks. But there is also importance Economic advantages.

The hybrid approach allows organizations to gradually migrate their spending from… Capital expenditure model From local operations to OPEX model Cloud configurations. Many people find it More manageable Instead of suddenly moving your entire workflow to the cloud with a new pricing model.

2. Standard cloud approaches

Today, many media companies are adopting it Modular cloud approach, choosing the best tools from different vendors to meet your specific needs, rather than just choosing one vendor for a comprehensive solution. The modular approach frees companies to build a solution that suits their needs, rather than adapting how they operate based on technological limitations.

thanks for the Open APIscommunicate Modular solutions In a world that depends on… clouds It is much easier than in A Local environment.

thanks for the Open APIsConnecting standard solutions in a cloud-based world is much easier than in an on-premises environment. One media company that does this is the American Television Network Sinclair Broadcast GroupWhich operates about 190 television stations across the country. You have created Cloud supply chain Standardized for all stations which include Embrace the pulse of IT To manage digital media operations, C Media Cloud Sony as an asset management layer Advantage of television broadcasting To transcode.

3. Fewer geographical differences

Adoption levels are at different levels Regions, countries and companies It was incredibly diverse. For example, American media companies tend to be more “advanced” than their European counterparts. But you Now the geographical differences disappearThis is thanks to the spread of fifth generation technology and the construction of new private networks.

As a result, we're starting to see more On an equal footing When it comes to cloud implementation in live production, creating Operational efficiencies And simplify Third-party integrationsAsset management and sharing.

4. User-centered approach

Not only do they change Operational workflow In general, but also User experience. The user experience is now A Absolute priority For creators and operators, who They are no longer ready To tolerate outdated products and solutions. We can attribute this Change the mindset To the proliferation of intuitive and easy-to-use app ecosystems on all our smartphones.

he “Smartphone model» Live production is now broadcast in the cloud. So it is expected that cloud applications Constantly developing and improving To make the operator experience more flexible.

5. A more mature cloud

Although cloud technology already exists Mature enough For operations the background Such as web and email servers, and use them in Task-critical workflow It will continue to develop.

It goes without saying that we will continue to see A.J Increase adoption To the cloud. But also It will change the way you use it.

It goes without saying that we will continue to see more cloud adoption. But also You will change the way you use it. For example, in the coming years, the cloud will be increasingly used Manage live streaming and content distribution. This is because the cloud provides a versatile solution to address the demanding nature of live production environments. In general, the publication Cloud integration The live production scene is progressing. As technology matures and its applications improve, Operators' experience They will be more flexible, and companies will be able to… Create solutions To please special needs Asset management will be simplified.

Peter Sykes

Strategic Technology Manager Sony

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