Can you talk about a serious topic, such as anxiety or depression, through humor and social networking? the tiktoker Peruvian Roberto Herrera Saldarriaga (known in the networks as Beck) showed that it is. By satirizing everyday problems and even his own relationship with anxiety or depression, this young man from Marcona, Ica, has managed to carve out a space for himself in the hearts and social networks of many. But more importantly, it has naturalized talking about mental health and its effects without any kind of taboo.
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The boom was unexpected. It was a mixture of many things. I remember the first video I made went viral. And while it’s funny to many, I was, of course, in a seemingly limbo emotional state. I was emerging from a very long relationship, and at the same time gradually emerging from pandemic quarantine. I tried to make a video about what I was feeling — the embarrassing and anxious episodes of everything that was happening to me — and the next day it was viral. “tell us.
And although it wasn’t obvious to him at the time, the success lay in the fact that thousands felt connected to him. There are not a few young people who feel sad or stressed. Some have begun going to therapy, and others have learned — with medical help — that treatments to combat depression or anxiety can and should feel more natural. “I’ve always taken this very seriously. My tiktoks never stop laughing or making jokes. I love providing tools others can use, and talking about things that happen to a lot of us that are still taboos in society. Through humor, I say how important it is Get professional help whenever possible.Beck says.
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He insists that his videos are for his followers to see themselves as normal. .“With my videos, I want them to be able to think, ‘Hey, calm down, there are more like you. Live and feel that you are.
Thanks to his creations, Beik has been able to collaborate with important brands such as Netflix Latin America, Cartoon Network and Vice in Spanish. Likewise, on more than one occasion, he has featured in the creator ratings that MTV makes on its social networks. (Photo: Elias Al-Fajmi)
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His curious name on social networks was born naturally. Roberto Herrera, the most famous in the world tiktoker Like Beik, he chose the pseudonym from musical slang. When one is immersed in making music, composing, and creating, the phrase “I bake something” is used, which refers to “bake.” I stayed with this idea, but wrote it as it was pronounced. That’s why I’m Beck. And although only a few of those close to him know this, the fact is that Beik has been “baking” music since he was very young.
His passion for this art led him to sing since the age of ten at fifteen-year-olds singing and festivals in Ica, encouraged by the love of his mother and grandmother. “Music has always been with me. I’m drawn to my side, it’s my passion. I know it’s hard to make a living from it; that’s why my social networking project has become my job, and it’s something I enjoy doing.” carry.
Today he is followed by 300,000 people on TikTok and about 165,000 on Instagram. Beik — who isn’t a mental health professional, but a content creator — is still searching for that healthy balance he craves in moments of instability. “The last year has been crazy, but it’s helped me stop, breathe, and see things in an organized way. I have some haters, but luckily there aren’t many. I think the last one is because I use my flaws and problems to make fun of me. Despite the fact that I feel comfortable this way, However, I always try to maintain balance and set limits so that this job doesn’t affect me either.”Concludes.
Have you heard about Beck’s creations yet? You will definitely feel familiar with more than one situation. After all, learning to laugh at yourself is also great therapy. //
“Beeraholic. Friend of animals everywhere. Evil web scholar. Zombie maven.”