The multinational company Diageo has officially withdrawn the packaging of its portfolio of Scotch whiskeys. Which covers well-known brands in the country.
Through this initiative, the company said it will stop producing waste equivalent to approximately 183 million cardboard boxes per year worldwide.
He explained that one of his great commitments to protecting the planet is to be sustainable by design, in line with the United Nations Sustainable Development Goals (SDGs), especially Goal 12 on responsible production and consumption, Which seeks to reduce the impact of waste generated by people.
This project began by removing funds from Johnnie Walker’s portfolio and They will add their signature whiskey brands: Old Parr and Buchanan.
“The positive impact of this initiative has been reinforced by the Forest Restoration Project in Eddie Fundación Natura and Ean University, In the Encenillo Biological Reserve, located in the municipality of Guasca, Cundinamarca “, he explained.
next to, This project is part of the Community Strategy 2030: Spirit of Progress, Which is advancing on 3 key pillars to change the world: be sustainable by design, reduce carbon emissions and conserve water.
The first point concerns the elimination of waste from the value chain, the implementation of actions for the reuse of materials and the creation of innovative solutions for the development of increasingly environmentally friendly packaging and offers.
One of Diageo’s bets is to eliminate bottlings from its Scotch whiskey portfolio. In doing so, they will stop generating waste equivalent to approximately 183 million cartons annually worldwide.
“The effect of leaving the box will be transcendental. Let’s not just think of the box as a finished product, let’s consider the use of resources, energy, water and transportation required to turn raw materials into a product. When we get out of the boxes, for example, we rid the world of all the processes, energy use, natural resources, and CO2 generation that go into making the box, the adhesives, the inks used in it, and so much more.”, explained Carlos Ortiz, Director of Diageo Corporate Affairs for Colombia.
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