Although there are known limitations No SIRAsAnd not being able to do it Payments abroad are in official dollars But using their own currencies or their clients' currencies for a few months until the government decided it represented an outflow of dollars which affected central bank reserves and importers of imported goods. Premium cars Last year they had 32% increase in sales Compared to the previous year, 4,413 operations were recorded.
Cars in this sector are part of Vehicles imported from the additional regionwhich also pays 35% import duties Because they come from markets outside the region, which include Mercosur, Colombia and Mexico. It is part of 15,000 cars arriving in Argentina of various categories Europe, Asia or North America.
Audi The German brand was the brand with the highest volume of units 1,148 unitswhich led to the displacement of its eternal German competitors, Mercedes Benz And BMWwhich came up short 12 months later, in what could be seen as a virtual draw that still leaves the Stuttgart brand ahead of the Bavarian house.
Mercedes It sold 925 cars while BMW It registered 911 vehicles of its own, improving its No. 1 performance in 2022 by 815 units. Although they belong to the same group and are therefore part of the imports BMW Argentina Makes for the local market and brand Mini They are evaluated separately not only for having another name, but for having another identity and consumers.
French from tuck. They became “Best of the rest”. Although the occupants of the historic German platform do not like the brand being separated from them Citroen Looking at this sector, the numbers are still good and a good difference from the rest. Although 636 units do not reach 686 for 2022, this year it suffered from the share of cars that can be imported, so They share it with Citroën and PeugeotWhich forced them to decide on models with heat engines. Although they brought three new products, none of them were electrified, as car consumers in this segment preferred.
On the other hand, the brand that ranked fifth increased its market share in 2023 Lexusluxury brand Toyotawhich rose from 159 cars in 2022 to 298 in the year just ended, thanks to an offer worth Hybrid SUVs Which found a very good reception among Argentine consumers.
Volvo It also grew thanks to its new line of SUVs and electric carsAbout 172 vehicles were sold in the local market in 2023, an increase of 25% over the previous year, while it ranked seventh. Miniother brand BMW Group Which is sold in Argentina, where 129 units were sold.
It wasn't a good year for Subaruwhich remains among the ten best-selling installments with 101 units, although down from 122 the previous year, while Alfa Romeo It continued its performance with similar numbers, rising from 64 cars in 2022 to 70 in 2023. The table of the ten brands that achieved the highest sales last year ends once again with exclusivity. Porschewhich sold 54% more cars, although sales volume fell to 20 cars over the year.
land RoverWhich will have better performance in 2024 thanks to the arrival of the new Defender 110 P400 Hybrid It was presented at the end of the year, and sold 12 units in 2023, remaining alone as the only one that is not among the top ten but sold more cars, as the end of the ranking shows that Ferrari, Lotus and LamborghiniThey sold one car in Argentina in 2023.
Although for many it is not considered a brand that belongs to the premium segment, it is in Stellantis They consider that ram It has the equipment, price and quality that make it one even though it's a full-size pickup. If taken this way, it would move up to sixth place VolvoSince 2023 they have sold 258 units. In this case, it will be necessary to calculate Ford F-150 Also, which had sales of 520 units last year, doubling the size of the RAM, which had to share the meager import quota FCA with Fiat and Jeep.
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