“A few days ago, we were planning with some Italian supermarket chains to deliver heart-shaped containers containing 600 grams of strawberries, which will be available on shelves starting from the first week of February. In addition, some wholesale markets as well” “We are interested “By offering these romantic packages, this interest makes us understand that buyers strengthen their relationships with our company, as we are able to supply strawberries for almost 10 months a year, thanks to the many different varieties and types of plants.” says Luca Zuccarella, commercial director of the Zuccarella cooperative in Scanzano Junico, Italy.
In recent years, many agricultural companies have decided to present their products through original and objective packaging options, marketing Which is usually suggested again also on other occasions, such as Women's Day and Mother's Day.
“The heart-shaped container contains large-sized strawberries, grown exclusively in Basilicata. We hope to sell thousands of units in the coming weeks, also through our catalogue.” Connected“.
Regarding the trade trend, the demand for strawberries is dynamic. “In recent days, orders have doubled, also due to a decrease in supply from other Italian production regions,” Zuccarella adds. “In Basilicata, a few companies are able to send 20 pallets per day, about 1,600 containers of different shapes (weights of 250, 300 and 500 grams in one layer). Currently, the production area is 27 hectares out of the 40 hectares allocated for this purpose for the whole year for strawberries. We harvest the varieties Fortuna, Limvalnera, RedSayra, Red Samantha, NSG 203 (Marimbella®), Portolas and Inspire. Compared to previous seasons, we notice an increased interest from the northern regions of Italy. Strawberries “It is a fruit that the market demands all year round, especially when it is seasonal Autumn and winter are mild like this year.
Information for channel buyers selling by pieces:
Click here for strawberries.
Click here for orange.
for more information:
OP Zuccarella Soc.Coop. agricultural.
Via Parisian, 16
Scanzano Junico (MT) – Italy
Tel: +39 (0)835 418009
[email protected]
Facebook/opzuccarella
opzuccarella.it
date of publication:
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