E-commerce in Peru shows sustainable and promising growth. The second annual campaign of Cyber WowThe conference, which was held from July 15 to 18, showcased the remarkable figures resulting from the increase in sales of the country’s major companies.
According to Interactive Advertising Bureau Peru (IAB Perú), the organizer of this event, the campaign significantly boosted commercial activity in digital stores, resulting in a 100% increase in purchase receipts. 124%The sector also witnessed a 230% growth in their sales in relation to the activity recorded in the four weeks prior to the event.
“As the numbers reflect, consumer interest has turned Cyber Wow into a key opportunity for brands and a growth driver for e-commerce in Peru. We have great expectations for the next edition,” commented Beatriz Hernandez, who serves as Executive Director at IAB Peru.
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Main areas of the campaign
Categories household appliance, beauty And Personal careThe supermarkets were the most requested on this occasion, indicating a greater interest in physical appearance among Peruvian consumers, as well as for products related to household chores. To a lesser extent, although also with some success, Tripsthe likehe Home Improvement And the insurance.
number of participants
Participation in the campaign was huge. According to IAB Peru, this has accumulated more than 1.58 million cardsMake transfers. This number represents a Increase of more than 18% For the July 2023 edition, it was also recorded that 46% of participants did not consume during the last four weeks before the event to take advantage of the packages and discounts.
With this release, it has become possible to verify that the use of credit cards is still a strong trend in Cyber Wow. In the last campaign carried out during the month of April, the number of 1.3 million cards The campaign has been registered. This means that its usage has grown by about 300,000 users.
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One of the reasons for Cyber Wow’s success is that appropriate context which was made in. As is well known, Peru went through a difficult period. Political, social and economic crises Factors that led to the collapse of the national productive apparatus and a contraction of GDP by 0.5% over the past year. In response to this scenario, the government has created a series of Financial oxygen measuresWhich helps to improve the economic situation of the country’s families.
One of the main measures was the seventh edition of contributions to the private pension system. This was necessary to provide members with pension fund managers (AFP) A large economic income (maximum 4 IU or 20,600 Sol) in order to pay off debts, make daily payments or invest in a project. Naturally, this also had an impact on the July Cyber Wow, as affiliates used the amounts issued to obtain Home Products.
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