Messi is like a missile. I have seen Adidas Messi effect Since the Argentine star joined the ranks of Inter Miami, a member of Major League Soccer, in the summer of 2023. The German company shared data showing that since his arrival in the United States, Annual visits to the Messi section on the Adidas website increased by 60%.
This also led to American consumers becoming more interested in the children’s soccer section, as they signed up Increase in the number of visitors If you are 40% Compared to the previous twelve months.
Adidas also shared this report Florida is the state that spends the most on sports equipment for Leo Messi, whether in the uniform of Inter Miami FC or in the uniform of the Argentine national team. The North American state follows Washington, New Jersey, Massachusetts, and New York.
Regarding Adidas’ commitment to youth football, the German brand highlighted that it has invested $14.7 million in products and financial contributions to non-profit associations. Additionally, another $8.7 million has been allocated to this cause in future contributions.
Florida is the state where the most money is spent on sports equipment for Leo Messi
The Argentine star has been associated with the German sports equipment brand since 2007Four years after his first appearance with FC Barcelona. Leo Messi receives about $25 million annually from sponsorship. Furthermore, since 2017, the No. 10 has been linked to Adidas for life, signing a lifetime contract.
Since his arrival in Miami last summer, Leo Messi has signed a new contract with David Beckham’s club, where in addition to his salary as an Inter Miami player, the Argentine star It receives an (undisclosed) percentage of Adidas saleswhich also sponsors MLS.
Not only was Leo Messi’s arrival in Major League Soccer a springboard for Adidas’ sales, but David Beckham’s club also benefited from it. On February 21, He sold the Miami franchise Naming rights From his home stadium to the largest bank in the United States, JPMorgan.
The club plans to increase its income to $200 million in 2024. If he reaches his projections, Inter Miami FC will triple its income in a regular season. Additionally, it will be among the highest-grossing football franchises on the planet; In fact, in the 2021-2022 season, only 33 teams around the world had revenues exceeding 200 million. The increase in sales volume is derived from an increase in ticket sales and corporate agreements with sponsors.
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