Adidas opens the file. German sportswear and equipment distribution group He opened an investigation into Kanye West’s behavior during his alliance with the brandwhich, according to anonymous data, repeatedly included comments of a sexual nature and manipulation tactics towards employees, according to Rolling stones.
As documents sent by the company’s inside sources indicate, the artist and rapper is behind the Yeezy brand, with which Adidas has partnered for nearly a decade,”Intimidating employees with provocative comments, often sexually graphic and often directed at women“.
It is not clear whether the accusations are true or not We take these matters very seriously and are launching an independent investigation to address the issueAdidas announced. Several employees pointed this out West made inappropriate comments to senior executives of the German companyHowever, there were no negative consequences for his actions.
Several Adidas employees stated that West made inappropriate comments in front of senior managers at the German group, but there were no consequences.
Adidas broke its alliance with the West in October After nine years of working with the rapper to develop a line sport shoes Yeezy. The decision came after weeks of internal discussions at the German sportswear company.which – that, And earlier this month, he announced that he had put his relationship with the artist “under review”. After resolving the situation in private.
West has already been serializing public scandals for months and Making controversial and accusatory statements against Adidas and Gap in social networks. Among other comments, the rapper claimed that companies were stealing his designs and selling them without paying contract fees. Adidas, It would cost me billions of dollars to leave the country and it would cost you billions to stayThe rapper threatened.
finally, West’s words came true when the sportswear group cut ties with himwhich puts at risk 8.5% of its annual revenue (equivalent to about 1,800 million euros) and about 750 million euros of its operating result (ebit).
also, The bulk of Yeezy’s sales were in the United States. When the estrangement between the two companies was announced, “Adidas’ reliance on the brand became apparent.”This was stated by Credit Suisse.
“Travel junkie. Coffee lover. Incurable social media evangelist. Zombie maven.”