Advertising and marketing challenges in the digital age

The development of the advertising sector has been affected by technological changes that have created great challenges in terms of forms and interaction between the audience and the advertiser. According to Valley in its report Rethink advertising Humanization of data, unpredictability resulting from new formats, or the need for standardization Good practices in this sector, will take more and more prominence.

(Twitter users will start receiving advertising money).

That’s why Jesus Acosta, Planne de Feeling, talks about the challenges and how to face them “It is no secret that the fourth industrial revolution, more than the previous three, has put the power to transform the lives of users through technology, and that is why, from agencies, we cannot lose sight of the reality of the world because it is not optional.”.

According to Acosta, there are two main challenges to be faced, the first is to be relevant in times when there are tools that enhance certain tasks of advertising deals (text design, guidelines, SEO, among others) and this undoubtedly generates the need to demand commerce above the tasks in front of Thinking, creativity and strategy.

The second challenge is getting people to fall in love with this trade; that people want to work with passion; Well, it’s no secret that word of mouth has popularized the advertising business “Hard and ungrateful” To what is necessary to contribute and deny the facts.

(Airline tickets platform enters the field of digital marketing).

This is how advertising for the future opens new doors towards greater engagement and a model in which the audience is an active part in the advertising process, just like the customer, which is why belief in local talent and the power of technology is essential to enhance strategies.

For the Feeling Company, happy customers get results, an equation that might seem easy, but in the 23 years they’ve been in the market, this agency has managed to adapt to changes without losing its obsession with being relevant to the shopper. They started like this, an agency specializing in shoppers at the point of sale, then added the ability to be with shoppers outside and inside with relevant experiences, thus building a reputation for creating memorable experiences and events.

(Coca-Cola vs. Pepsi: Ad Campaigns That Didn’t Go Well.)

Feeling simultaneously began managing its first communities, building its first projects, which allowed it to gain core customers in its portfolio in the global hinge of 2020, and has reached where it is today, a dealership that has so far achieved 58.87% growth from January to May over 2022.

Undoubtedly, the agencies still in the market must prioritize and these target the demands that customers are looking for, which are based on technological matrix solutions, even in creative processes.