Aveco presented its new ASTRA Media Factory platform, as part of SET Expo 2024, a landmark event for the audiovisual industry in Latin America. This platform not only promises to change the way content is managed and distributed, but also reinforces Aveco’s commitment to efficiency and technological innovation.
ASTRA Media Factory stands out for its multi-dimensional approach, addressing today’s media production challenges with a solution that harmoniously integrates processes. locallyin the cloud and remotely. As Guillermo Mon Avalli, Sales Director for Latin America and the Caribbean at Aveco, explains, the platform has been designed to adapt to the changing needs of media companies, allowing them to optimize their operations without abandoning investments already made in existing technologies.
The platform covers three critical dimensions of media production: asset lifecycle, operating environment, and integration with third-party devices and systems. This integration ensures that companies can choose the tools that best fit their specific needs, without compromising compatibility or operational efficiency. “Our third-party integration library is the largest in the industry, providing unprecedented flexibility for our customers,” said Moon Avali.
One of the standout features of ASTRA Media Factory is its ability to automate complex processes such as live news production and automated content ingestion. The integration of artificial intelligence (AI) into media asset management (MAM) tools not only speeds up editing time, but also significantly improves the visual quality of on-air and online content.
This platform also enables simplified monitoring and control through a unified graphical user interface, making it easy to operate in both on-premises and cloud installations. This unified approach not only reduces the need for additional staff training, but also ensures that all processes are managed efficiently, regardless of the environment in which they are implemented.
The platform is already being used in numerous global projects, managing remote environments and controlling geographically distributed devices, confirming its versatility and ability to handle operations at any scale.
Fast-paced media demands solutions that are not only effective, but also able to adapt and grow with market demands. ASTRA Media Factory meets these expectations, positioning itself as an essential tool for any media company seeking to maximize its impact and efficiency in the digital age.
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