If you could make customers want to buy from you instead of selling to them, right?
We focus.
Although a recommendation is still the most effective way to attract new clients, lawyers currently have a large number of digital tools that promote word of mouth “in the best way”.
They don’t have to be used, but if you can reduce the time you spend or get annoyed with cold calling to try to sell, wouldn’t you try it?
If you could make customers want to buy from you instead of selling to them, right?
The legal profession, in addition to being a profession, is a highly competitive and heterogeneous market.
Not all marketing strategies are equally appropriate for all types of law: What works for selling traffic accident, immigration or divorce claims is rarely effective for selling corporate mergers, asset financing or compliance services.
One of the classifications of the legal profession is between what is directed to individuals and what is directed to companies.
Or by the acronym of its English name: B2B (business-to-business) and B2C (business-to-consumer). In the first case, we talk about sales between firms, while in the second case, we refer to sales from firms to consumers.
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