Aston Martin opens an ultra-luxury residential skyscraper in downtown Miami

Last weekend, they hosted Miami Formula 1 Miami Grand Prix 2024. The city, which hosted its first race in 2022, has become one of the main venues for the sport.

On Sunday, British driver Lando Norris achieved his first victory at Hard Rock Stadium in front of 275,000 spectators. While all the focus was on the 24-year-old and his McLaren teammates, the other teams had to quietly pack up their gear and leave with… Hope for a better result on the Italian circuit Emilia-Romagna, which will be held in two weeks.

Among them was the Aston Martin team, which marked the weekend with its racing Disappointing performance. Spanish driver Fernando Alonso saved his team only two points. However, the British luxury car manufacturer has decided to leave a more sustainable legacy in Miami.

Ultra-luxury, a new dimension of luxury

The brand has just opened its “first ultra-luxury real estate project” in the city’s downtown waterfront district, an imposing flat lozenge called (somewhat disappointingly, for anyone expecting its particular way of naming cars to continue): Aston Martin Residences Miami.

Although it may seem strange, this is not the first time that a car brand has specialized in architecture and real estate. In fact, it became direction.

but, Regardless of the prestige of the nameWhat do realtors really get in a luxury brand park?

Euronews Culture takes a look To the “top” of the buildingthe triplex penthouse for $59 million (€54.7 million).

Room with a view

Qualification from the company “Architectural wonder”This three-story penthouse overlooks the Miami Boardwalk.

Promotional brochures claim it is the “tallest residential building in southern New York” and Promising expansive views of the Atlantic Ocean.

Generosity of the manufacturer

If you’re worried that the company has completely forgotten about its automotive origins, don’t worry. The new owner of the attic You will receive the last remaining Aston Martin VulcanValued at $3.2 million (€2.97 million), it has a heated garage.

For anyone wondering whether the interior design of the building will omit the accessories found in the interiors of Aston Martin cars, in this regard the Aston Martin Building does not disappoint. The fixtures and furniture feature blank trademark flourishes such as “Doors with Aston Martin handcrafted handles Custom made kestrel leather number plugs and door pull tabs.

Marble floors and walls await those who wish to bathe in front of the floor-to-ceiling windows of this sculptural building of “curved glass and steel” (much like a car, Promotional materials also continue to insistAs if the car is the last word in home life.)

He deserves?

Surprisingly, Aston Martin claims that although the penthouse is still on the market, “99% of the 391 apartments” are located in the rest of the building. It’s already sold out.

Obviously there is Luxury real estate marketalthough the inconsistency of a car manufacturer installing bathroom plumbing may arouse hesitant suspicion.

A common criticism of luxury goods is that those who buy them are the ones who buy them He has more money than common sense. But what if we forget common sense for a moment and consider that nearby word, which is sensitivity?

If we go by the latest luxury ‘car architecture’ trends, they seem to favor the wealthy They now have a lot more money than Allergy. This means that, both on and above the road, the aesthetic rules of extravagant wealth seem destined to coalesce into a polished façade of glass and pale metal, behind which the leather-lined wealthy move silently and unseen.