It was jointly announced on Wednesday by the Buffalo Bills and New Era Company that New Era had asked the team for its release from their naming rights and sponsorship deals with the team. New Era originally brought the naming rights to the stadium back in August of 2016 and had reportedly signed a seven-year, $35 million deal to hold those rights.
Now that the naming rights to the stadium in Orchard Park, New York are up for grabs, one company has already made its pitch to purchase the naming rights, whether it’s a legitimate PR move or just a publicity stunt.
The bidet company TUSHY has made an offer of $12.5 million for the naming rights to the Bills’ stadium and name the facility, “TUSHY Stadium.”
In a statement from TUSHY communications director Chris Doughtey, they say that the company is offering to deploy portable toilets equipped with its bidets across parking lots and tailgating venues around the stadium for every home game for the 2020 and 2021 seasons. However, it is still unclear as to whether or not there will be any fans in attendance for Bills games this season due to the COVID-19 pandemic.
In addition, the statement says that the company is looking to bring a college football game to the stadium and host the first-ever “Toilet Bowl.”
In very 2020 fashion…
A bidet company has made a $12.5M bid to name the Buffalo Bills home as TUSHY Stadium.
They also want to hold a college bowl game there, and call it the Toilet Bowl. pic.twitter.com/tvavrAVWCj
Mike Leslie (@MikeLeslieWFAA) July 16, 2020
TUSHY is a New York-based company that provides bidet attachments that “transforms any traditional toilet into a booty wonderland.”
The stadium in Orchard Park opened in 1973 and had been called Rich Stadium for 25 years before it became Ralph Wilson Stadium in 1998.