Bulgari and the snake charm

This year, the luxury brand Bulgarian Celebrated Bvlgari's 75th anniversary Serpentione of the great jewelry icons of the modern era.

Now that the year is over, we can confirm this One of the most important watch events was the 75th anniversary of the Bulgari Serpenti watch. The Italian company celebrated it in style The exhibition is included in the Thyssen-Bornemisza Museum And Installation by Turkish artist Refik Anadol. By the way, it happened in the spring and seems like a decade ago. As philosophers say, things about the passage of time. However, events pass, but things remain, and Serpenti is one of the great jewelry icons of the modern era.

It is also perhaps the piece that best defines the history and philosophy of art BulgarianBecause it has all the elements that made the house great Nearly 140 years of life: Unique design, classic inspiration, craftsmanship and, just as importantly, magnets to capture some of the most famous faces of celluloid and coated paper.. List starting from Liz Taylor (He bought his first Serpenti in Rome during the filming of Cleopatra) and it reaches the present day with the media Zendaya and Dua Lipa.

Why the snake?

Why did Bvlgari choose a snake to design this watch in the late 1940s? The explanation is in Rome, the birthplace of Bvlgari. The company's most iconic designs have always been based on this Classical culture, where the snake has great importanceEspecially in the form of Ouroboros, the snake that bites its tail as a symbol of eternal energy. Centuries later, those ancient jewels were transformed into Serpenti by Bulgari. This was possible thanks to A A crafting technique called tubegas This is the secret that makes Serpenti watches unique in the world.

Pipe technology has already been used in ancient times. It consists of a thin sheet of gold wrapped around a highly flexible metal sheet. A simple resource that Bulgari has perfected over 75 years, today adopting different versions, materials and finishes. Tubular gas is not the only technology used in the manufacture of the Serpenti, although it is the most recognizable image of the famous timepiece. It should be especially noted New versions in two colors, a very popular Serpenti supplier in the 1970s, and whose aesthetics fit well with current trends. Customers who prefer something more exclusive should take a look at Serpenti Misteriosi, Studded with precious stones And equipped with one of The smallest mechanical movements in the world (Picolissimo Pvl 100). A nice (though not cheap) way to become a modern-day Cleopatra.