Since sometimes it’s hard to put big numbers in context, Wallapop decided to compare the results of the study to The environmental and economic impact of your community In the year 2022 with objects or places known to the whole world. In this work, prepared with Deloitte, it is concluded that for each reused item that are bought or sold on the platform, on average, Emission of 32 kg of carbon dioxide is avoidedwhich is equivalent to a trip by car between Malaga and Granada, and 1240 liters of water is providedwhat an adult would consume in 2 years and 3 months.
Overall, the reuse of products by their users in 2020 resulted in savings of 20,032,328,000 liters of The water is enough to fill Lake Banyoles (Girona); 510,535 tons of carbon dioxide emissions, the equivalent of eight round trips to the sun by car; 22.031 tons of plastic, the amount needed to form a line of inflatable flamingos from Madrid to Oslo and 82,700 tons of minerals(16,178 aluminum, 66,522 steel), which can be Building the Golden Gate Bridge From San Francisco (USA). In the study, published on the occasion of the company’s 10th anniversary, they linked a monetary value to the environmental impact of each product and concluded that €723 million was saved in the environment.
Paul Fabregas, Head of Sustainability at the company, stated during the presentation of the results that A A change in Spanish consumption habits He noted that users of the platform confirmed that in 82% of cases, a purchase in Wallapop replaced a new one. It is a benefit not only to the planet, but also to the pocket of consumers. The company appreciates that Total savings for your community will be €2,376 million in 2022. On average, according to the study, the average user saves an average of €378 per year.
Giving new life to products also generates less waste, specifically, the company calculates this through the sales made on its platform, Avoid 31 thousand tonssuch as those generated by the Central District of Madrid over a period of 5 months.
Although Fabregas has highlighted the change in consumer mentality, he also stated that there are still some barriers when it comes to purchasing sustainable products. The first one is the price, as they tend to be more expensive, and the other one is the misinformation being given to citizens about what a sustainable product is” due to other factors including Green wash Or environmental washing that some companies are doing.” Moreover, I realized that There is still a certain stigma with the term sec, for many years associated with people who do not have enough resources to acquire something new. In fact, these two words did not leave his mouth during the entire presentation and from the stand there is always talk of reused products. On the other hand, Fabregas considers Inditex’s recent announcement that they will start selling used clothing in Spain “a positive thing”. “There is a trend in the market and the more of us the better.”
To celebrate its ten years, during which it went from 170,000 users to 17 million, Wallapop is showing a short film Thursday night, written by Ana de Rojas and directed by Luke Knowles, in which six true stories are told. platform users.
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