Concrete back to be a work of art in your living room

This summer two major sporting events coincide, the Olympic Games in Paris and the European Cup, which has been held in Germany since June 14. These types of events usually lead to increased TV sales in countries such as Spain, and brands take advantage of the weeks and months before launching their new products on the market. The latest to reach this meaning is the German brand Loewe, which considers it “the best TV in the world,” according to its managers during the period. Presentation in Berlin attended by EL ESPAÑOL – Omicrono.

Taking advantage of the same April event in which it presented the “signature” of Kylian Mbappe to promote an impressive 100-watt speaker and its own line of OLED panels in Europe, Loewe allowed us to see and touch for the first time its new product star, not in vain called Excellent. In this case, touch has a special meaning, because in addition to the high-performance MLA META Ultra HD OLED panel, the most distinctive element of the TV (in sizes from 42 to 97 inches) is Printed concrete back, with a surprisingly smooth finish Enjoyable despite its irregularities.

“Each back is unique, like a fingerprint,” say the officials, and the result is a very thin layer of concrete 2 mm thick that gives this uniqueness to the device and places it in the realm of luxury, halfway between something decorative and decorative. High-tech product. In addition to this unique element, other issues arise such as: Motorized stand to change angle with the push of a button on the remote Or magic.light, which, in addition to the welcome and farewell lighting effects, allows you to add ambient lighting reminiscent of Philips Ambilight technology.

Different TV

“It’s always a challenge Find new ways and dare to be different. “With the new management, we will be 100% different in the future,” Christian Alber, current COO of Loewe and the most senior manager after 26 years at the company, said during the event. He points to a change that occurred in 2020, when Skytec Group, a company of investors specializing in consumer electronics and technology, became the company’s majority shareholder.

The change has been noticeable in recent years, but now it is receiving a new impetus, with the idea of ​​entering new markets and strengthening the German identity of the brand. For this reason, the new OLED panel production line at the Kronach plant is key, where these new star panels are assembled. It combines almost artisanal parts with the latest picture and sound technology. In addition to the concrete back, the frame is produced from high-quality polished aluminum, as well as the classic metal frame with the Loewe name on one side.

Thus, he became “Louis” The first and only manufacturer in Europe that designs, develops and manufactures its own TVs from scratch “With quality and handcrafted finishes that are set to last for many years,” the brand says in a press release.

The demos and short animations shown on the screens during the show were impressive in their definition and accuracy, but it’s difficult to evaluate image quality without being able to see in detail how movies or series play in Ultra HD. However, the balance between its great brightness (up to 3,000 nits) and the vibrancy of colors and contrast seemed amazing. In addition, it also seems to be prepared for more demanding video games Variable refresh rate up to 144 Hz.

As for sound, Lowe doesn’t want to be left behind, and here’s why 77-inch models include 200-watt speakersAnd Dolby Atmos and sound radiate front, back and to the sides, delivering an immersive result that wants to compete head-to-head with the best home cinemas on the market.

Another big distinguishing feature of the Loewe stellar is the integration of built-in Loewe magic lighting. It is an LED light strip hidden in the device, which provides an animation of greetings and goodbyes, as if it were a curtain. Once you turn on the TV, User can customize ambient lighting RGB color choice or warm white color selection ideal for movies. Everything is configurable, from brightness and saturation, to the duration of the animation or disabling.

Own operating system

Novatek chip designed for artificial intelligence and The new Loewe OS9 operating system based on Samsung’s Tizen (And SmartThings compatible), with all the most popular streaming apps and on-demand services available. It also doesn’t skimp on hard drive space: it already has it Built-in 1TB SSDIn addition to smooth multi-channel recording technology.

Finally, it’s time to talk about support and communications. The TV can be hung on the wall thanks to an ultra-slim stand, but it also has a motorized floor stand. Control can be performed on the same support or using the remote control Point it in any direction and provide more viewing angles.

As for communications, the funny thing is that Hidden, with The cables are hidden in the back panel thanks to the integrated guide. The inputs on the side, also hidden but easily accessible, consist of 4 HDMI 2.1 ARC ports and 4 USB ports, as well as Bluetooth 5.0 and the latest generation Wi-Fi standard.

Regarding prices and availability, at the moment, only the 42-inch and 55-inch models have arrived in Spain Prices start from 3,299 euros. The rest of the sizes will arrive throughout the year, until it reaches 97 inches, scheduled for January 2025 and at a price that has not yet been revealed, but in any case higher than 19,999 euros for the 83-inch model.