Nora Quintanilla
New York, September 11 (EFE). Spanish designer Custo Dalmau celebrated his 50th fashion show in New York on Sunday, putting creativity “first” in a sector increasingly oriented toward strategy, he told Efe.
Custo Barcelona presented its new collection called “Sun o’clock” with 50 shows for Spring-Summer 2023 dominated by short dresses, shiny fabrics and cutouts that reveal the “seduction of women”.
The designer selected the interior “kitsch” of the Ángel Orensanz Foundation in Manhattan for this symbolic presentation, and while finalizing the event details, was grateful for the achievement, acknowledging the efforts made.
For Dalmau, it was fundamental to develop “the preservation of genes”, “maturity without old age” and not to lose optimism, but especially to adapt to changes “put creativity above all else”.
“Fashion has changed a lot since we started, 42 years ago. It was a creative industry and now it’s strategic and logistical… Creativity is there, but it’s one of the last ingredients and before that it was the first,” he says.
“Without creativity, what are we? There are commercial fashion projects, and I respect them and I’m sure they will perform very well, but we chose creativity,” he adds.
With his good temper and distinctive energy, the designer also rekindled the feeling of being the first foreigner invited to the event in the Big Apple in 25 years.
“It was totally fun. Now too, but the experience bothers you. We were more spontaneous, we didn’t know what was going to happen and we wanted to do brutal things.”
He said it was a time when he “felt like a kid when they let him out on a break to play and have fun,” acknowledging that the experience inevitably lacks a certain spontaneity.
Then The New York Times devoted an entire page to “customania,” which was debuting alongside about thirty North American brands, only half of which have survived so far, proudly commented.
Custo Barcelona, which will present this expanded collection in a few days on the Madrid catwalk, featured Spanish model Agueda Lopez, wife of singer Luis Fonsi, and Mexican model Andrea Meza, former Miss Universe, at the show. EFE
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