Discover how to transform internal communication into a simpler and more flexible process, closer to your employees

In a fast-paced world, employees are increasingly demanding an extension More direct, attractive and entertaining communication format: Video that allows conversion Communication in a “tool” is simpler, more flexible and closer with greater ability to retain information.

This has been evident in marketing for a long time, with 89% of all content like this, but there is an audience we shouldn’t ignore: the internal audience, the workers. good communication strategyhe isBeing able to generate a more attractive and effective direct flow of employees, the ability to attract and retain talent, spread the company’s culture and identity more effectively, transcend geographical barriers and improve the training of male and female employees. But how is this content created?

When HR uses outside agencies to create a video, thisIt requires high resources, time, people and budget. Additionally, this content needs to be updated frequently, which is a challenge to manage with a tight budget.

startup FedExt Create file The platform so that HR can create AI content from simple text. The so-called artificial media or deep fake. These 22-24 year olds have developed a 100% online, all-in-one production studio. it’s about A platform that allows synchronization of a text with an actor or actress created using artificial intelligence that says the same text, so in a few words, it turns any text into explainer videos. In addition to, It is possible to translate the video into more than 27 languages ​​with one click, for multilingual and global communication.

Advantages of creating internal communications and video content in HR

1. Increases flexibility in communication

Advantages of digitization Flexibility of communication It presents, through asynchronous communication channels, i.e. in a deferred manner in time. The message is adapted to the appropriate moment of the recipient, so that it is consumed when the recipient is ready for it.

2. Translate the content into as many languages ​​as you want

In large organizations, especially those with an international presence, Video allows to be a remote communication tool, but at the same time effective. It also allows you to adapt the message as necessary, even in language.

3. Speeds up and improves comprehension of difficult or important messages

Video retention is 85% higher than text. People will retain 95% of information after watching a video, compared to 10% after reading a text.

In addition, a more pleasant format for receiving important information will make the message received by more people, with greater readiness.

4. Promotes continuous training

Digitizing this function allows HR managers to deliver value to their employees in an efficient and ongoing manner. for this part, Employees can consume content flexibly and asynchronously.

After the pandemic restrictions, The benefits of videos created with artificial intelligence have increased exponentially. Companies are allowed to save thousands of Euros on video production, because with this platform, there is no necessity for recording studios, cameras, actors, microphones and video production knowledge. All that is required is a text or text. In an increasingly interconnected world, companies can, through the Vidext service, take their content to five continents. The platform makes it possible to instantly translate videos into more than 40 languagesmaking it easy to expand to different countries and regions of the world with a single click.

“Our main goal is to reduce the barriers of video creation as much as possible so that anyone can create videos in minutes. The first version of the platform, which was launched in September 2021, has already achieved more than 4,000 minutes, ” point of startupFedExt.

Companies like CIkautxo, Forum Sport or Fagor They are already using this platform to Convert the intercom to a clearer format.

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