A TikTok user shared how Disney He uses the psychology of color in his country Movies to reach the young and his theory spread on the networks.
The company, through its successes, has proven to be adept at creating animated characters. For this, We tell you about one of his most innovative technologies.
What is the psychology of color?
Color psychology is a field of study that aims to analyze the effects of using certain colors on people. Along the same lines, It analyzes how colorimetry affects the emotions and decisions of the audience.
This science is based on the premise that each color has a specific effect on our mood. In addition, he asserts that each of these colors can stimulate or weaken, as well as create negative or positive feelings, and even modify our decisions.
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How does Disney use the psychology of color in its films?
Marketing specialist tiktoker revealed how a producer uses colors to influence viewers.
The Green color usually used To prove a character in the case of evolution. Example Peter Pan And his clothes are special. the reason is This color is associated with safety, maturity and healing.
Another color the company uses to generate emotions is lilac. This is in general used in villains. An example is the distinctive color of rsula, the villain in The Little Mermaid. This color is associated with strength, ambition and luxury.
On the other hand, good people usually use clothes blue. This color according to color theory, It is associated with loyalty, honesty and trust.
Red represents an interesting mystery. that it Used in both heroes (Incredibles) like bad guys (Captain Hook). This is because this color It represents strong feelings, such as passion or anger.
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Disney and its controversial successes
Beyond the psychology of color in creating his characters, Disney is appealing, more and more, to break the stereotypes of society through innovative and modern narratives.
after the controversy For the decision to include a gay couple In his new movie “Lightyear”The official launch of the live action trailer “La Serenita” generated both positive and negative reactions in the audience.
The innovation that the reversal of the film brings is that the protagonist, Ariel, will be performed by Halle Bailey, an African-American actress.
Many Internet users argue that this is a “forced” decision.. However, other users were happy with this decision. In recent days, a TikTok video has gone viral showing the poignant reaction of African American girls to seeing themselves represented on the big screen.
the little Mermaid Has a release date May 25, 2023.
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What other premieres has Disney announced?
capitalizing on the success of its platform, Disney+ has announced the release of a series based on popular movie characters.
. Animated Cast zootopia Return to the screen with a new series containing Release date November 9. Tianafamous disney princess, It will have a new story scheduled for 2023.
Other characters who will have their own show are Moana and Pimaxbut No date available yet.
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