Brand consulting firm Interbrand has appointed Eduardo ÍNíguez as its new lead Managing Director growtha newly created position.
With over seventeen years of Interbrand experience, ñiguez has international responsibility for driving the consulting growth strategy in the EMEA and Latin American regions.
Likewise, he will continue to lead a team growth In the Madrid office, recently established as center Interbrand covering managing the markets of Iberia, the Middle East and Latin America (together with offices in Brazil and Mexico).
Gonzalo Prugo, Global CEO From Interbrand, he confirmed that the appointment of Íñiguez is in line with the ambition of building international and multidisciplinary teams to respond more effectively to the different needs of customers anywhere in the world.
“We want to leverage Interbrand’s global footprint to continue to strengthen its presence in a number of key markets for our growth in the coming years,” he added.
Since joining the strategy team’s advisory team in 2006, Íñiguez has been involved in projects Trademarks For national and international brands such as Iberia, British Airways, McDonald’s, Coca-Cola, Banco Santander, Inditex and others.
Later, after joining the team Customer servicemoved to Peru for three years to work as Interbrand’s office manager in the Andean country, leading several projects in different countries of the continent for clients such as Marca Ciudad de Lima, Primax, Banco Popular Dominicano, Grupo AJE, Banco del Pacífico, Alicorp, Grupo Romero or Falabella and others.
Later on, he returned to the Madrid office as a director of Business development and marketing. In recent years, p Executive Growth DirectorHe contributed to the continuous growth of Interbrand in the Middle East market, participating in important projects for leading companies such as stc, Al Hilal Club, Dubai Holding, Al Rajhi Bank, Qiddiya, Matarat, or Al Safi Danone, among others.
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