Gap signs Mattel talent again. The US fashion distribution group has appointed Sven Gergets as its new chief technology officer. The CEO, who until now held the same position at the US toy manufacturer, will report directly to Richard Dixon, the group CEO whom he met at Mattel.
Gerjets, who has a long history as a CTO having worked for various operators in other sectors, signed with the popular toy manufacturer in July 2017. In his new role, Gergits succeeds Gurmeet Singh, who joined GAP in July 2022..
Adding talent from Mattel to Gap has been a constant since signing Richard Dixon as CEO last July. Until then, the executive was COO of the American toy manufacturer, where he headed the company counting From Barbie, one of the biggest hits of last summer.
Gap has appointed Mattel CTO Sven Gerjets to fill the same role
Once he started driving at Gap, Dixon has appointed Amy Thompson as personnel director, after holding the same position for six years at the US manufacturer From playing. The CEO has been holding her new position in the fashion group since last January, and is based at the company’s headquarters in San Francisco.
The Old Navy, Gap, Banana Republic and Athleta brands are run by Gap, which also changed its CEO last July after Alo Yoga was replaced by Chris Blakeslee. The American fashion distribution group has become the sector’s leader in the world, a position it lost first to H&M and then to Inditex.
The company has been trying to turn around results for several years, focusing on cost optimization And in restoring the appeal of brands that had already become part of the American cultural imagination. To achieve this, the company has also added talent from other operators, with the aim of developing… Storytelling Company. An example of this is the recent signing of Fabiola Torres, former CMO of Nike, PepsiCo and Apple, as Director of Global Marketing.
With these changes, the company seems to have noticed the results and closed the first quarter of the year with sales of $3,388 million, which represents a 3.4% increase compared to the same period in 2023. Additionally, the company was able to come back in the black in the first quarter with a net result of $158 million. Dollars, compared to losses of $18 million in the first three months of 2023.
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