Detecting dirt on clothes, customizing wash cycles, offering recipes with refrigerated products, and detecting the type of floor for better cleaning are some of the functions offered by this line of Samsung appliances.
When people hear the word “bespoke,” which means “tailored,” they usually think of clothing, but the word has taken on a new meaning since 2019. That year, Samsung Electronics introduced its line of home appliances, Bespoke, to usher in a new era of comfort and convenience in the home.
By 2024, this product line has evolved to now include artificial intelligence. AI custom version It works to improve the lives of every user in line with the company’s vision of “AI for All”. Here are some of the key milestones of this line over the past five years:
Color your devices
The concept of bespoke design emerged in June 2019 from Project PRISM, an initiative launched by Samsung to become more than just a home appliance manufacturer. The brand wanted to evolve towards a user-centric lifestyle concept.
This is how this line was born, with a wide range of products in different materials and colors, targeting consumers, especially millennials, who want customized products and personalized experiences. Under the slogan “Adapting to your lifestyle,” Samsung expanded its appliance offerings in 2020 to include a refrigerator and a dishwasher, which by the end of that year exceeded one million[1] From cumulative sales of all devices.
Connected Home Appliances Experience
In 2021, the strategy Bespoke Home has extended the Bespoke concept to almost all home appliances. New styles are now available for the Line refrigerator, with users able to choose between different panel colors.[2]Samsung offered a 20-year warranty that replaced the digital inverter compressor and motor free of charge, starting with all models released that year. Bespoke Home made its mark in North America and Europe, where users in those markets could purchase a refrigerator, microwave or dishwasher on demand and experience the SmartThings ecosystem.
Premium devices with timeless value.
Bespoke Home brought washing machines and air conditioners to living spaces around the world for the first time in 2022. In addition, users can take advantage of the AI-based SmartThings Home Life service to connect and control various home appliances. The premium line was launched in the same year Infinite line detailed Bringing a new level of luxury to the market. With durable materials like aluminum, ceramic and stainless steel.
Connected devices for sustainable lifestyles
For Vision 2023, Bespoke Life highlighted the brand’s core values: sustainability, superior connectivity and design. Samsung actively integrated AI into its bespoke product line and equipped new products in the line released that year with Wi-Fi connectivity.
Continuing with the goal of sustainable everyday living and energy efficiency, Samsung has expanded its AI Energy Mode, an innovative SmartThings feature that monitors energy consumption, to 65 countries around the world.
Do less, live more
With advanced AI features, users experience a whole new level of convenience with Bespoke AI this year.
AI Vision Inside automatically recognizes the foods in the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™ to create menus. Bespoke AI Laundry Combo™’s custom settings adjust motor power, wash and dry time based on laundry load.
The automatic door opening feature on the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™ and Bespoke AI Laundry Combo™ improves accessibility by allowing people who have difficulty opening doors with a simple touch.
In contrast, AI Power Mode has been further optimized to reduce power consumption in some products by up to 60%.[3].
By combining connectivity, AI, and sustainability, personalized AI simplifies users’ lives by reducing the time and energy required for household tasks while being environmentally friendly. Samsung hopes to evolve and exceed expectations with its next vision of personalized home appliances.
[1] One million units were sold worldwide between June 2019 and December 2020.
[2] The number of color options in 2024 is different from 2021. Features and color options vary by region and are subject to change without notice.
[3] Save up to 60% energy when washing and 30% energy when drying with Bespoke AI Laundry Combo™. In SmartThings Energy Services, selecting “Maximum Savings Mode” for “Set Monthly Target Use” in AI Energy Mode will only work with some cycles and is only supported by SmartThings. Energy savings in AI Energy Mode may vary depending on the conditions set by the user in each mode.
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