ING is launching “Delete,” a fictional podcast created to educate, raise awareness, and increase thinking around an emerging and critical issue: digital pollution. This sound story imagines a world where digital pollution consumes nearly all of the planet’s storage capacity. The central dilemma it poses is: What would you delete?
“wipe up” Framed within the project “Digital wellbeing. Digital life yes. Less polluting and less stressful”created by the agency Mrs. Rushmore to ING, With sustainability support from the leading ESG consulting firm, You wantWith the aim of raising community awareness about the prevailing consumption model and the way in which storing content generates increasing pollution.
“Digital wellbeing is a complex issue, and one that is not yet on people’s minds. It is a topic that touches on many areas of knowledge. From caring for the planet to mental health issues. Raquel EspantalionDirector of Strategic Planning at Mrs. Rushmore.
“That’s why it was necessary to have a format within the program that was able to convey all this complexity in a simple and enjoyable way for citizens.” G and Mrs. RushmoreWe knew that for this phase of the project to be successful, We had to have a partner who specializes in entertainment content, like SummerStory.“Concludes Raquel Espantaleon.
“wipe up” It’s a podcast. SummerStory Directed by Alvaro de Cozarcreative director and co-founder of the production company and creator of “Misterio en la Moraleja” winner of the Ondas Award for Best Podcast of 2022. The production company is responsible for the script, visual identity, development, production and concept that this audio fiction is supported by: “And you, what will you delete?”
“I think ‘Delete’ is a perfect example of what we do at SummerStory: tell stories that engage and connect with audiences because they’re relevant and tell something deeper and more lasting than you can convey in a 20-second ad. These stories are born from a call for brands to innovate and be creative. “Delete” is not for the brand but for the brandmanifests itself Alvaro de Cozar.
The novel consists of six chapters. The story takes place in the year 2075.In a world where artificial intelligence and mass storage have sparked an unprecedented environmental and emotional crisis. Society is obsessed with nostalgia and The desire to preserve every digital memory, resulting in the emergence of Diogenes digital syndrome.
In the middle of this panoramic scene. The Great Erasure Committee has the critical task of determining what data should be preserved before mass erasure. Essential to avoiding technological disaster. The head of the authority faces this challenge with the support of Alex Granadosan expert in human-machine relations, and his global team of researchers. Spread across the planet, this team interviews scientists and thinkers to understand the effects of erasure and the consequences of digital overload in contemporary society.
The plot leads the listener to think about the same crossroads: What would you choose to delete if you found yourself in this extreme situation? The soundtrack is a work of art. Evan SisterGoya Award-winning and Oscar-nominated, adds a unique dimension to the listening experience.
Thought-provoking fantasy story
“wipe up” And it’s not just fiction. The chapters are accompanied by five bonus discs where leading experts on various subjects address key topics. Among them is Elizabeth
Clapis, psychologist, teacher and writer; Javier SantaolallaPh.D., engineer and sustainability expert; Rafa Guerreroa neuropsychologist and educational expert; Luke Laurenmental health influencer and social advocate.
These professionals explore topics such as productivity, environmental impact, and mental health. On the balance of technology and emotion, the individual and social benefits of technology, the impact of digital overload on our memory, and the impact of this problem in digital social environments such as social networks. Each episode concludes with practical tips for promoting sustainable and conscious habits in technology use, which are essential to mitigate digital pollution.
Combining imagination with the knowledge of relevant experts on each topic, this podcast represents a major advance in cultural dissemination and awareness about digital pollution. Moreover, with the audio-visual piece “I didn’t know that either.”;, Championship Jesus Calleja Which was created by Mrs. Rushmore, a job An important conversation about the need for more conscious and healthy digital consumption has begun, and has been expanded with the premiere of this podcast.
Since July 18, you can enjoy this content for free on platforms like Spotify, iVox, Amazon Music, Apple Podcasts and YouTubeinviting listeners to immerse themselves in a listening experience that challenges and enriches the perspective of the digital age.
“Beer enthusiast. Subtly charming alcohol junkie. Wannabe internet buff. Typical pop culture lover.”