Mermaidcore bails out mermaids as a fashion inspiration

Maria Munoz Rivera |

Madrid (EFE). – Contemporary mermaids take to the streets in the hands of “mermaidcore”, a trend set as a star for the summer inspired by the aesthetics of these mythical animals and in which companies range from Blumarine to Alberta Ferretti and Di Pizza or celebrities such as Dua Lipa and Shakira.

That cinema and fashion go hand in hand is nothing new, and the premiere of the remake of “The Little Mermaid” in May — arriving on Disney+ in September — underscores it with the creativity and rise of this aesthetic that seeks inspiration in the ocean’s depths and turns these creatures into inspiring outfits in between. Shimmery bluish fabrics and ruffles.

From the 30s to the present

This isn’t the first time little mermaids have inspired fashion, though it’s the first time mermaids have inspired them in such a resounding way. Proof of this is the so-called “mermaid cut”, a pattern-making silhouette used in some dresses since 1880 and with which fashion began to popularize suits puffed on the sides and with noticeable waists.

In the 1930’s, designer Marcel Rochas took this show to the haute couture shows, which became a favorite of 1950s divas like Marilyn Monroe. Now, companies like Blumarine are playing everything to “mermaidcore,” and proof of that is their latest offering, where they break away from the usual palette in cream tones.

Nicola Brognano designed pieces featuring waves, ruffles, and recreated bras like those of the iconic Little Mermaid from the Disney movies, both the animated versions from 1989 and this year, with cups that mimic gold shells and stick to the bust.

Platforms suggest TikTok is going viral

Although other companies such as Ami Paris, Alberta Ferretti, Annakiki, Collina Strada or Christian Siriano were already defining these clear shapes in metallic colors, the release of the film cemented the trend, and an infallible proof that it has cemented itself in the common imagination is the “trend” their own (a trend created by the user community) on TikTok.

With the tag “mermaidcore”, on this platform, there have been three hundred million interactions divided between videos about makeup tutorials, beading crafts made of shells and pearls or signature outfits that can be accessed to join or ways to implement them with fashions of the day today.

Among the celebrities who have joined this new fashion are international faces ranging from Shakira to Dua Lipa, Nathy Peluso or Haley Bailey herself, the star of the new movie “The Little Mermaid”, who usually transfers this aesthetic to her looks on the red carpet and events. .

Also in hair and makeup

Away from clothing, the trend is finding its way into the realm of beauty and makeup, showing off wavy hair, pearly eyeshadow in shades ranging from blue to green and violet, and also glowy, ultra-hydrated skin that recreates the sensation of underwater immersion. .

“If we transfer this current and cool trend on TikTok into our makeup routines, we can find ‘glazed dewy skin’ or ‘siren eyes’,” professional makeup artist Jehosua Vogele explains to EFE. To show off on the red carpet.

This complexion, known in the makeup sector as “dewy”—bright, almost iridescent—is the result of “essentially ultra-hydrating extra juiciness,” and is on trend with “aquamarine tones in shadows and eyeliners, light blues, and turquoise and blue,” the makeup artist explains.

“For hair, we see ‘sea salt soaked’ hairstyles, which have a wet finish, a lot of texture in the hair, waves of water and movement that we can heighten by adding pearls, mother of pearl or any aesthetic embellishment,” he adds. About the direction applied to the hair.