It was expected and it happened. Microsoft Run your generative search on Bing (generative research), which also includes Space Race Powered by search engines artificial intelligence (IA), to join the recent launch of OpenAI with SearchGPT or to assets in the United States Google AI Overview.
We already pointed this out last week.
The media will have to look beyond just questioning. Space Race As big tech companies delve into boosting search with AI.
It’s no longer just about how all these developments in generative search engines will change GoogleAnd thus to the digital audience of the press.
Will user habits change compared to the old Google?
Now, what it’s all about is analyzing how users embrace or don’t embrace this change in habits when it comes to asking Google, Bing Or ChatGPT without waiting for the link but to get an immediate response.
To this war platform that Google AI Overview Active in the US, SearchGPT has been integrated into ChatGPT within the OpenAI prototype, also enter Microsoft.
What is with you Windows Run your generative search on Bing (Generative Search), a new search engine experience that combines traditional search results (links) with generative AI conversations (Copilot).
He explains that this new experience, unlike other search engines, should not impact media traffic on the web.
“We continue to closely monitor how generative search impacts traffic to publishers. Early data suggests this experience preserves website clicks and supports a healthy web ecosystem. The generative search experience was designed with this in mind, including retaining traditional search results and increasing the number of clickable links such as references in results,” their statement read.
What is Generative Search in BING and how does it work?
Generative research in Bing Integrates large language models (LLMs) and small language models (SLMs) with BING search results.
This combination allows for more dynamic and personalized responses to user queries, according to Microsoft. Some of its key features will be:
- Amnesty International Summaries CreatedWhen performing a search, users will receive an AI-generated text block summarizing relevant information about the query, along with examples and links to sources for more details.
- Improve user experience designThe new interface features a design that makes information easier to read and understand, while maintaining the traditional on-page search results.
- Tests in progressBING is currently testing this new experience with a small group of users, to get feedback before a wider rollout. Microsoft has confirmed that it will take some time to ensure a perfect experience..
BING Generative Search vs SearchGPT Comparison and AI Overview
| Characteristic | Bing J. Search | Google AI Overview | SearchGPT |
|---|---|---|---|
| Answer | Summaries generated by artificial intelligence | Summaries generated by artificial intelligence | Quick answers with links |
| Consultation | Personalization and Context | Handling complex queries | Direct answers |
| state | In tests with a small group of users | In use, with accuracy issues | Limited prototype |
| results | Maintains traditional search results | Improve your search experience | Plans to integrate into ChatGPT |
This version of Bing It is not for nothing that it is vitaminized using artificial intelligence, but it must also be positioned in terms of future consumption.
Let’s remember that. Microsoft It mentioned in its first-quarter results presentation that its search engine has a base of 140 million daily users, thanks to Copilot (Copilot works under the hood with OpenAI, the owner of ChatGPT).
We’ll have to see how that number accelerates or not at the Windows maker’s Q2 presentation, which will be held on July 30 (Google dominates between 80 and 90% of searches).
📩 Subscribe to the weekly newsletter already read by 1,200 media executives.
◀︎ Chat with Discover GPT Pro, an AI chatbot trained to build an audience on Google Discover
◀︎ Sign up for WhatsApp channel From #ReddePeriodistas
How to gain audience with Google Discover
“Beer enthusiast. Subtly charming alcohol junkie. Wannabe internet buff. Typical pop culture lover.”