The moment has come and in the “headquarters” Dozen crossing their fingers after months of working behind the scenes. LaLiga day next weekend will be the first that the streaming platform becomes ‘independent’ Orange and Movistar (Telefónica) infrastructure. clients of both operators They will have to move To the British company’s “app” to watch the five dedicated matches. The last time it happened was last summer, in the first batch of games, and it ended with a wave of technical problems. In contacts are watching closely.
There are two factors that complicate the situation. On the one hand, this year’s configuration for broadcast. Dozen In its wholesale contract with telecom operators, in which it resold the rights to its parties, it refused to transmit the signal of its finds in mobile applications as it does in customer set-top channels. This is amazing Force users to register in their “app” and watch games in it, overburdening its servers – on the opening day there were problems with the broadcast and also with the process of creating accounts and specifying users and passwords-. Added to this is the other factor: broadcasting sports with massive audiences, such as football, is quite a technical challenge.
During the past months in the technical team Dozen They worked to try and “protect” the technology infrastructure and avoid major problems. But it wasn’t easy and they postponed that date. At first they considered it would return to its initial position within weeks. after before Pressure also from operatorsAny move that was postponed until the Qatar World Cup. It was finally set for mid-January. Therefore, they have left five days for telecom customers to register in their applications to watch games on tablets or mobile phones – which is an increasing percentage of more than 20% of the total -.
Dazn’s technical team assured the operator teams, according to informed sources, that the infrastructure is ready and armored for performance. But this is his own test. The second barrage of technical problems would be a very important setback for the company. which has already experienced some problems in Italy. In the trans-Alpine country, the government began a few days ago the commitment of the platform, which owns most of the broadcast rights from the League (Series A), to compensate those affected by technical malfunctions during the previous week.
where The two workers are on standby before what might happen. Both are at stake in this case, because the customers making the change aren’t the Dazn customers, who contracted their packages to watch the five games, but them. That is, the working relationship with them and Claims will be directed to them in case of difficulties. They can demand compensation if there are problems, as happened in Italy. Vice President Consumer Division Orange Spain Diego Martinez, To indicate possible compensation last October. “The logical thing is that Dazn can take over the entire service, from start to finish, just like Netflix,” he said.
I put telecom Lots of money on the table To get this service from Dozen. In case Telephoneagreed to pay 280 million Each season to integrate 5 games from the broadcast platform into its presentation and thus have access to the entire league. orange Did not disclose the amount, however It will be in the region of 100 million euros, according to informed sources per campaign. This amount includes not only signal transmission for users who watch matches from stationary TV set-top boxes, but also for those who watch matches on the British company’s “application”.
global losses
The context in which this “acid test” arrives is marked with an extension Increase the prices implemented by the platform for direct customers Those who contracted their packages – Movistar and Orange customers affected by this change are not included. The five LaLiga matches are included in the most expensive package in his portfolio. This was €25 per month (€20 in installments but with an annual commitment). Now it is 30 euros.
the 2021when he had not yet entered Spanish football, It closed in Dozen with a total loss of 2300 million dollars, as revealed by Bloomberg a week ago. Only rights costs jumped from 1,200 to 1,900 million dollars, after betting on football in Italy and Germany. Revenue grew by about 80% to 1.5 billion. Last year he still had no closed accounts. But the cutoff is in Spain, where this first season had to pay up to 460 million in installments. Of these, about 360 million were compensated through the wholesale “resale” of telecom companies. The rest had to be covered by their direct clients.
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