Netflix takes a spin and catches up with Prime Video in the Spanish streaming market
Between April and June 2023, Netflix caught up with Prime Video and tied market share to this platform in Spain.
In the fourth and final quarter of 2022, Prime Video has managed to take the streaming crown in Spain from Netflix. And during the first quarter of 2023, Amazon’s video streaming service managed to maintain its advantage over Los Gatos in the Spanish market. Prime Video’s fate in the second quarter of the year was more difficult. Between April and June 2023, Netflix caught up with Prime Video and tied market share to this platform in Spain.
According to a recent study of Watch onlyAnd In the second quarter of 2023, Netflix achieved a market share of 24% in Spainbringing it to Prime Video (24%).
Netflix’s relationship with Prime Video has fueled over the past three months series like DiplomacyAnd Queen Charlotte: A Story of the Bridgerton Family And The Witcher 3 And movies like phenomenaAnd the mom And Tyler Rick 2.
For its part, Prime Video has managed to hold its own for the past three months, drawing on series like fortAnd Fear of the Walking Dead 8 And Jack Ryan 4 And movies like in depthAnd air And the agreement.
The competition between Disney+ (16%) and HBO Max (14%) is slim and both platforms are currently separated by just two percentage points. HBO Max confirmed its strength in the last quarter in the Spanish market thanks to its fourth and final season Succession And the second season of desde Disney+ has also caught viewers’ attention with titles like Peter Pan Wendy And You, too.
Netflix, Filmin, and Apple TV+ were the top performing platforms in the second quarter of the year
Filmin, for its part, remains the fifth video streaming platform in terms of market share (6%) in Spain. The Spanish-origin Apple TV + (5%) and Movistar + (3%) continue to hold market share. In the past three months, Apple TV+, which triumphed with the third and final season of Ted Lasso, has closed the gap with Filmin and is just one percentage point away from reaching it.
Between April and May 2023 The top performing platforms in the Spanish streaming market were Netflix, Filmin and Apple TV+which increased its market share by one percentage point during this period.
The last quarter, however, was a difficult period for HBO Max, Movistar+, and Disney+whose market share fell by one percentage point.
Although the relationship between Netflix and Prime Video as the “kings” of streaming in our country is noteworthy, in any case it should be noted that The JustWatch report was prepared using the searches conducted on its platform as a reference pointso the service with the highest market share is not necessarily the most watched, but simply the most searched for.
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