Japanese automaker Nissan announced Monday that it will stop making Datsun-branded cars, ending nearly 100 years of history.
Datsun was one of the brands that helped cement Japan’s position as a reliable auto company after World War II.
However, despite selling millions of vehicles, Datsun was so Withdrew from the market in the eighties.
In 2013, Nissan, the owner of the brand, decided to revive it with a new series of low-cost cars that it considered “an important part of the company’s DNA”.
A spokeswoman for Nissan Azusa Momos told the BBC that the company would continue to sell its remaining Datsun units and would continue to provide after-sales service to car owners.
“We can assure all current and future Datsun owners Customer satisfaction remains our priority“, pointed out.
More than 100 years of history
Before the creation of the Datsun brand, a vehicle called DAT was built in 1914 by Kaishinsha Motorcar Works in Tokyo.
The name DAT was an acronym made up of the names of the three major investors: Den, Aoyama, and Takeuchi. In fact, it literally means: “lightning fast” in Japanese.
In 1933, Nissan founder Yoshisuke Aikawa bought the company.
All this with the imposition of a previously released model: “DAT-son” or “son of DAT”, which became famous for being cheap and light.
thus The name was changed to “Datsun”.
After World War II, the Datsun brand consolidated in the markets of Europe, the United States and Asia and opened the door to Japanese manufacturers.
In fact, it was one of the major brands that Nissan promoted globally, along with Nissan itself and its range of luxury cars. endless.
In the 1970s, thanks to its fuel efficiency, Nissan offered it as an option over other brands that were considered “gassing.”
for this reason Managed to sell more than 20 million units in 190 countries.
But in 1981, when Nissan united all its lines under one name, the brand disappeared.
Returns
However, in 2012, Nissan announced that Datsun would return and that it would seek a presence in several global markets such as India and Indonesia.
At that time, like many car manufacturers, Nissan was facing declining sales in Europe and the United States. He was looking for new clients in emerging economies with cheaper models.
But despite the revival of a famous brand, Sales have declined in recent years.
Nissan agreed on Monday that it will now focus on “models and market segments that deliver more benefits to customers, dealers and businesses” as part of a shift in the company’s global strategy. (me)
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