FRANKFURT (Germany) July 9 (EFICOM).- German carmaker Porsche sold 155,945 vehicles in the first half of 2024, down 7% compared to the same period in the previous year after recording a 33% drop in China, which had been its main market until now.
As stated in a statement on Tuesday, Porsche showed resilience in these six months, with a “moderate” decline, although the renewal of five of its six models temporarily caused gaps in individual markets.
North America overtook China as the company’s main market through June, after deliveries in the Asian country fell 33%, to 29,551 vehicles, dropping it to third place.
In the case of North America, deliveries also fell, but to a much lesser extent than in China, where they fell by 6% to 39,558 units, allowing it to position itself as the market with the most sales.
In line with these two countries, transactions in emerging and offshore markets fell 2% to 27,414 vehicles.
In contrast, the company sold 38,611 cars in Europe (excluding Germany) in the first six months of the year, up 6% year-on-year, while its home market delivered 20,811 new models, up 22%.
In terms of models, the Cayenne was the consumer favourite in the first half, with 54,587 units delivered, up 16%, while the Macan reached 39,167, up 18%.
Sales of the 911 model increased by 8% to 28,212 units, while sales of the 718 Boxster and 718 Cayman models increased by the same percentage to 11,886 cars.
In contrast, Panamera deliveries fell by 25% year-on-year to 13,255 units, while Taycan deliveries fell by 51% to 8,838 vehicles, due to the renewal of existing models.
For the rest of the year, Porsche plans to focus on fully electric vehicles, highly efficient plug-in hybrids and emotional combustion engines, which will allow it to be “well positioned for the future and have an attractive offer for all customers.” Avec
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