PRO service value proposition, increasingly recognized by the independent workshop

Seven out of ten freelance workshops already work with her PROServicethe distributor of original spare parts and HORUM products for the Volkswagen Group, held recently Meeting Point 2023 Conference.

The ceremony was attended by the owners and directors of the company More than 40 PRO service centers Across the country, he represents More than 450 collaborators That adds the initiative, between points of sale and distribution headquarters of Volkswagen Spain and Seat.

The conference, which took place in Madrid and in the historic “Puy de Fou” park in Toledo, served as a framework to highlight the development of PRO Service’s business, which, Seven years after its birth, it is already working with 70% of independent workshopsAccording to a study conducted by the consulting firm Auto hubwhich also reveals that 93% of workshop professionals are satisfied or very satisfied with the service received.

Likewise, this same report reflects that 80% of independent workshops are aware of PRO’s offer and service. also , Recommendation level From PRO service up to 55%well above the 40% average recorded for the aftermarket segment.

Another data that supports the PRO service growth strategy is The success of your HORUM productswhich is already in More than 7,100 workshops across Spain.

Grow twice faster than the market

During the Rally Point, one of the company’s two most important events at PROServiceVolkswagen Group strategy, the market environment and new challenges for the sector were reviewed, and data from a study conducted by the international consulting firm was presented. GIPAwho expects it This year, the PRO service will more than double the growth of the IAM market (aftermarket).

he PRO Service National Director, Joan SolansHe explained, “These years’ hard work is paying off and the market understands that price is only part of the equation. We have never stumbled on providing the market with the best services and advice, and of course the highest quality products and technology. Now we are ready for whatever is ahead and we feel the strength.” Our magic formula #ACTITUDPROHe finished.