According to Dan Lu of Yumsun Fruit, “Current data shows that the sales volume of New Zealand Sonia apples in the Chinese market has doubled from last year. Dan Lu tells us about the challenges New Zealand Sonia apples face in the Chinese market, where Yumsun Fruit is their exclusive distributor.
“New Zealand Sonia apples did not do well in the Chinese market last year. There were many retailers, and although the price was competitive, the sales conditions were chaotic and the brand was not promoted enough. In the second half of the season, prices fell. Yumsun Fruit is the only distributor of Sonia apples in the Chinese market this year. The company has revised its marketing strategy. Since then the sales volume of Sonya Apples has doubled. Sales are much better than last year”.
“Our sales channels include large-scale supermarkets and wholesale markets. A key component of this year’s marketing strategy is distribution of Sonia Apples to partner supermarkets across the country. At the same time, we provide full support to wholesalers.” , fixed prices and compensation for waste”.
“Being an exclusive distributor is convenient because we don’t have to guess how many apples other distributors have in stock or how the export price changes. We can adjust the price and supply volume based on current market conditions. We only ask for an additional amount. To avoid overlap between old and new supply, the current If the volume drops, the price can be adjusted accordingly,” explains Tan Lu.
It is also worth noting that the profit margin of Sonia Apple sellers is better than last year. Deliveries to the Chinese market are higher than last year.
The increasing volume of supply of Sonia apples creates difficulties in the second half of the season: it puts pressure on prices and reduces the movement of products. According to Dan Lu, the supply of New Zealand apples increased significantly after August 20. On the other hand, in the second half of the season, the quality of the product decreased, the residual rate increased and the price decreased. Red rose apples in particular fell from 300-400 yuan [41,66-55,55 USD] About 100 yuan per box [13,89 USD] per box.
Delivery volumes increased as New Zealand suppliers saw the Mid-Autumn Festival, according to Lu. [10 de septiembre de 2022] It was a great business opportunity. In addition, market demand from other countries decreased and exporters shifted their apples to the Chinese market. Today’s market is shaped by excess supply volume, large inventories, low prices and slow product movement. Also, this is the time of year when domestic apples enter the market, which affects the market position of imported apples.
“Before the Mid-Autumn Festival, the price was low, but at least the production movement was fast. After the festival, the production movement slowed down.” According to Lu, the company has recently improved product quality control and waste control, and is using reasonable prices to convince visiting traders to empty their warehouses and buy Sonia apples. The company’s team has also strengthened product promotion. “We are fortunate to have wholesalers supporting us and working hard to help us sell our apples.”
Shenzhen Yumsun Fruit imports fruit from Australia, New Zealand, South Africa, Egypt and South America. The company sells into wholesale markets and supplies directly to mid- and high-end supermarkets.
For more information:
Don Lu
Shenzhen Yumson Fruit Co., Ltd.
Phone: +86 159 9952 5366
Email: [email protected]
yumsun.com
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