In these three cities, visitors experienced a variety of innovative AI products and experienced the convenience of a smart home under Samsung Electronics' vision of “AI for All.”
On April 3, Samsung Electronics unveiled its latest 2024 lineup of AI home appliances at three media day events, titled “Welcome to BESPOKE AI,” in Seoul, Paris and New York. By testing new customized AI products, visitors were able to glimpse the everyday possibilities made possible by the highly connected smart home.
The Samsung Newsroom captured the excitement of each of these dedicated press events through the photos and videos below.
The on-demand design experience comes to life at Samsung Seocho
The “Welcome to BESPOKE AI” event at the Samsung Electronics Seocho Building in Seoul began with a keynote by Jung-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) at Samsung Electronics. During the speech, Han introduced the new personalized AI product line that will be purposefully integrated into customers' lives, all within the company's “AI for All” vision.
Visitors experienced a variety of customized AI products and witnessed the convenience of a smart home through the 3D Map View feature, which can be used to scan and manage SmartThings-connected devices from a single view, and the Hybrid Refrigerator, which combines the technology with a hybrid cooling system. With digital inverter compressor and Peltier thermoelectric components.
▲ Vice Chairman, CEO and President, Jung-Hee Han delivers the “Welcome to BESPOKE AI” keynote in Seoul.
▲ Many home appliances specially designed with AI technology at Samsung Electronics Seocho Building
Samsung 837 has become a hub of innovation through personalized AI
At Samsung Building 837 in New York, the “Welcome to BESPOKE AI” campaign highlighted products specifically designed for US customers, including Bespoke sliding kitchen With AI Home and Customized AI laundry kit™. Guests were particularly excited about the bespoke Cooker with AI Home, a multi-function stove with AI Home capabilities. With this product, users can receive recipe recommendations and even control other devices through the 7-inch LCD screen that can be controlled by voice using Bixby. In addition, attendees were able to view the interior of the oven remotely through the internal camera and watch videos on it time interval The cooking process can be recorded and shared via social networks.
▲ Shane Higbee, senior vice president and head of Home Appliances at Samsung Electronics America, delivers the keynote address at the Welcome to BESPOKE AI conference in New York.
▲ Several devices dedicated to artificial intelligence in the Samsung Building 837 in the “skyscraper city” in the United States of America.
Nearby is the AI-powered smart home at Les Pavillons des Étangs
Samsung invited visitors to experience bespoke AI home appliances for the European market at “Welcome to BESPOKE AI” inside Les Pavillons des Étangs in Paris, a distinctive and beautiful modern reinterpretation of a 19th-century French building.
Amid the tranquil surroundings of the historic building, guests indulged their curiosity by exploring a variety of AI products and custom-designed features such as an extra-wide refrigerator freezer, a line of energy-efficient washing machines, a Samsung Climate Hub, and a 4-door French door refrigerator with AI Family Center™.
▲ Crowds flock to “WELCOME TO BESPOKE AI” in Paris.
▲ Many custom AI machines at Les Pavillons des Étangs
At all three Welcome to BESPOKE AI events, attendees expressed great anticipation for the complete smart home experience where every device works in harmony through AI connectivity. Some even noted that their excitement was similar to the amazement they felt when smartphones were first launched.
With customized AI technology that increases comfort, saves energy, and provides personalized features, Samsung will continue to advance its home capabilities to transform the daily lives of users around the world. Watch the video below for highlights from WELCOME TO BESPOKE AI.
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