Samsung Presents Its Vision “Together for Tomorrow” – Samsung Newsroom in Colombia

At CES, the company highlighted its plans for a more sustainable, personalized and connected future with products and initiatives that reduce environmental impact, adapt to lifestyle and ongoing smart home experiences.

Samsung presented its vision for the future “Together for Tomorrow”. Jong-Hee Han, Vice President, CEO and Leader of Samsung’s DX (Device eXperience) division, highlighted the company’s efforts to usher in a new era to combine personalized experiences that reflect users’ lifestyles with innovations that signal the advancement of society and the planet.

Samsung’s vision builds positive change and addresses the planet’s most pressing challenges. The keynote outlined how Samsung plans to achieve its purpose by introducing multiple sustainability initiatives, partnerships, and personalized and connected technologies.

“I am excited that they are part of our vision to discover how innovation can make a positive difference, and that they will join us and we will work together for tomorrow. This development will make sustainability a part of your product experience, enabling you to live a more sustainable life,” said Han.

Building a sustainable future

Samsung’s vision for the future is based on ‘everyday sustainability’. A concept that inspires the company to put sustainability at the heart of everything it does. Samsung has made its vision a reality by adopting new manufacturing practices for low-impact products, packaging that reduces carbon emissions and provides a more sustainable experience, and responsibly disposes of products at the end of their lifecycle.

Samsung’s efforts to reduce carbon emissions throughout the production cycle have also been recognized by the Carbon Trust, the world’s leading carbon footprint authority. Last year, Carbon Trust certified memory chips helped reduce carbon emissions by nearly 700,000 tons.

To include everyday sustainability in more products, Samsung Visual Latitude plans to use 30 times more recycled plastic than in 2021. In addition, it revealed plans to expand the use of recycled materials in all of its mobile and home appliance products in the next three years.

In 2021, Samsung TV boxes included recycled materials. This year, the company will expand the use of recycled materials to include the inner packaging of boxes. The recycled materials will now be incorporated into Styrofoam, box holders and plastic bags. In addition, he announced the global expansion of programa environmentally friendly packaging. The expansion of the program, which turns cardboard boxes into cat houses, side tables and other useful furniture, will include packaging for appliances such as vacuum cleaners, microwave ovens, air purifiers and more.

Samsung is also working to integrate sustainability into the way users enjoy its products. These experiences will be instrumental in motivating people to reduce their carbon footprint and make positive changes for a better tomorrow. For example, the company has included improvements to its first solar-powered remote control, which eliminates battery waste through a built-in solar panel that can be charged day and night.

The SolarCell remote control draws power from radio frequencies from devices such as Wi-Fi routers[1]. It will be included in more Samsung products, such as televisions and home appliances, with the goal of eliminating more than 200 million batteries from landfills.[2]. “If they go online, they will come some distance from Las Vegas to Korea,” Han added.

By 2025, Samsung plans to run all of its TVs and phone chargers on near-zero standby power, so that products consume almost no power when not in use.

E-waste is another big challenge for the industry, which is why Samsung has collected more than 5 million tons of e-waste since 2009. As for mobile products, last year Samsung launched Galaxy for the Planet, a sustainability platform built for climate action concrete and reduce the environmental footprint of devices throughout their life cycle.

These are important steps, but we cannot achieve our goals on our own. We believe open innovation and collaboration are key to fighting climate change and protecting our environment. With this in mind, Samsung has announced that its green technologies, such as the SolarCell Remote, will be open source, so that everyone can use it on their new devices.

Samsung’s decision to make these technologies openly available reflects a commitment to innovation and everyday sustainability that transcends industries. Collaboration with Patagonia demonstrates the kind of innovation that can result when companies, even those in completely different industries, come together to address environmental issues. The innovations designed by the companies will help fight plastic pollution by enabling Samsung washing machines to reduce the entry of microplastics into waterways through the wash cycle.

“This is a serious problem that we cannot solve on our own,” said Vincent Stanley, director of philosophy at Patagonia. Highlighting the hard work and dedication of Samsung engineers, Stanley described the relationship as “the perfect example of the kind of collaboration we all need to help turn the tide on climate change and bring nature back to health.”

Empowering users through personalized experiences

In addition to demonstrating the steps it is taking to promote sustainability, Samsung has identified several ways in which technology is advancing to meet user needs. Realizing that each person is unique and wants to customize their devices to fit their lifestyle, he strives to find ways to help people redefine their relationship with everyday technologies. This user-centered approach to innovation is the cornerstone of the Together for Tomorrow vision.

The platforms and screens introduced by Samsung reflect the era of “Screens Everywhere, Screens for All” that Han hinted at at CES 2020. Freestyle is a portable, lightweight screen that delivers a cinematic experience no matter where you are. With AI-powered audio, built-in streaming apps, and a host of useful Smart TV accessibility features, your TV can be set up just about anywhere and display up to 100 inches.

For its part, Samsung Gaming Hub offers a comprehensive platform for discovering and enjoying console and cloud gaming, and is set to launch on the company’s 2022 Smart TVs and monitors. Odyssey Ark is a flexible 55-inch curved gaming monitor that takes immersion to the next level with a multi-viewing experience that allows users to play games, chat with friends and watch videos at the same time.

To deliver more personalized product experiences in consumers’ homes, Samsung announced the launch of more customization options for its bespoke line of home appliances. This includes new on-demand options for the Family Hub and 3-door and 4-door French refrigerators, along with dishwashers, stovetops, and microwaves. Samsung also introduced new products such as the Bespoke Jet™ vacuum cleaner and Bespoke washer and dryer, bringing the line to every room in the home to provide users with more ways to customize their space to suit their style and needs.

Samsung is constantly exploring ways to take advantage of personalization to help users get the most out of their devices. The #YouMake project is a consolidation of these efforts, as it allows consumers to choose and customize products based on what matters most to them, so they can enjoy a more personalized experience on their devices. Announced in the letter, the initiative expands Samsung’s bespoke vision beyond home appliances and brings it to life on smartphones and large screen devices.

The beginning of the era of barrier-free communication

Building a better future together requires more than just developing customization and sustainability as a foundation for Samsung products – it also requires constant connectivity. Samsung demonstrated its commitment to ushering in an era of continuous, truly connected experiences by highlighting its collaboration with partners and with next-generation products.

First unveiled at CES, the Samsung Home Hub takes connected home experiences to the next level with SmartThings that integrates with connected AI devices to simplify home management. The Samsung Home Hub combines 6 SmartThings services into one device that gives users complete control over their smart home and makes it easy to organize home chores.

To allow different types of smart devices to work better with each other, Samsung has announced plans to make the SmartThings Hub a feature built into 2022 TVs, smart displays, and Family Hub refrigerators. In this way, you will help make the connected living experience easier and more sustainable for everyone.

Indicating the need to deliver the best smart home experience to consumers regardless of brand, Samsung announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together several smart home device manufacturers. The organization aims to promote interoperability between devices across all brands to give consumers more choices and improve the security of products and services.

“As a global alliance of smart home appliance manufacturers, HCA members believe that connected ecosystems and digital technology will enable us to develop elegant, highly personalized and smart product experiences for our users. HCA invites any global manufacturer with a similar vision,” said Catherine Shen, Vice President of Customer Experience at Trane Technologies. for efficiency, interoperability and innovation to join us and build with us.

Samsung’s keynote speech emphasized its deep commitment to corporate social responsibility that continues to characterize its approach to innovation. This commitment is embodied not only in the company’s technologies, but also in its dedication to programs that enable the next generation to achieve the changes they want to see in the world. By promoting youth development and developing skills for tomorrow’s work environments, programs such as A solution for tomorrow s Samsung Innovation Campus They turn dreams into action.

“Today, I am honored to share with you that Samsung’s Next Generation Empowerment Programs have reached more than 21 million people since 2012. This is the best tomorrow we all seek: empowering people to reach beyond their dreams, and a protected planet so that others can reach. Experience Its wonders, innovation as the spark of change,” praises Han.

For more information, including photos or videos of the products Samsung will announce at CES 2022, visit news.samsung.com/co/ces-2022.

[1] Radio frequency collection requires physical proximity of the SolarCell remote control to a 2.4GHz Wi-Fi router

[2] The estimate is based on the expected sales volume and the average period of use of the relevant products.