It has won two gold awards for designs that increase experiences for different lifestyles.
It received 75 awards in nine categories ranging from product design to user experience (UX) for televisions, home appliances, smartphones and other devices.
Samsung Electronics announced that it has received a total of 75 awards at the International Forum (iF) Design Awards 2024, a prestigious German international design competition. Prizes include two Gold Awards for a Samsung OLED TV (S95C) and a Galaxy Z Flip5 Maison Margiela Edition case.
Founded in 1953 as Die Gute Industrieform eV, the iF Design Awards evaluate a wide range of factors including differentiation and influence in a total of nine categories: Product Design, Packaging Design, Communications Design, Interior Architecture, Professional Concept, Service Design, Architecture , User Experience (UX) and User Interfaces (UI).
“Consumer electronics design plays a critical role in how users experience these products, and these awards demonstrate Samsung’s continued progress in this area,” said T. M. Roh, President and Director of the Enterprise Design Center at Samsung Electronics. “As we continue to prioritize product design that is essential and authentic, moving forward, we will align with consumers’ changing lifestyles and elevate their experiences through sustainable design innovation.”
Gold awards for two innovative products
OLED TV (S95C) It has an ultra-thin thickness of 9.9mm, which reduces the gap when installing the TV and allows it to be mounted on the wall. This improves the quality of the space while maximizing your immersive audio-visual experiences with Dolby Atmos, which delivers realistic, 3D sound.
Galaxy Z Flip5 Maison Margiela Edition packaging It reflects Maison Margiela's unfinished style using a distinctive stitching pattern in the center of the cap. The entire body of the package resembles the type of archival sample box used in craft stores to store various fabric and thread samples. Additionally, the woven paper fabric covering the outside of the packaging seamlessly integrates the device with the high-fashion aesthetic of the Maison Margiela atelier.
75 prizes ranging from TVs, appliances and smartphones
Other products and services recognized for their design excellence are Samsung Now+, S symphony And the website Samsung design. Samsung Now+ displays useful information like the weather or a live image from your home security camera without having to turn on the TV; S symphony Maximizes immersive experiences by using AI-powered audio technology to analyze consumers' viewing spaces; And the new version of Samsung website design It features an enhanced mobile experience and an easy-to-use interface.
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