Shein opens up to overseas brands and launches its own “marketplace” in Spain

Shein is following in the footsteps of Asos and Zalando and opening up its platform to third-party brands. The Chinese company, which specializes in the distribution of very cheap fashion online, has begun distributing brands such as Skechers or Lansinoh in the United States and Brazil, and plans to launch the same model in Spain soon.

After the first experiences in the two markets, the company is now going to launch the shop in Mexico, and later in Germany, Spain, France and Italy, where the group made a statement.

Thus, the company continues the path followed by others Pure players Like Asos or Zalandowhich in recent years has consolidated its growth strategy in its services to third parties (which also include logistics or marketing services, among others).

Formula the shopwhere the platform does not control the stocks, provides more profitability and, in the case of Shein, also allows it to gain credibility in markets such as Europe, where it has received notable criticism for its model.

Shein will launch the “Market” in Mexico, Germany, Spain, France and Italy

SHEIN will accompany the publication of the form the shop With a program for small and medium businessesthrough which it will provide “incentives and mentoring” to 100,000 unique, high-potential sellers in the United States the shop “So that its annual sales reach $100,000 in three years.” In addition, 10,000 sellers would be selected for another program in which he promised up to $1 million in sales within three years.

Based in Singapore, Shein has become one of the fastest growing operators in this segment. The company was distinguished by its ultra-fast production model, thanks to its integration with local suppliers in China.

The group’s turnover was about $22.7 billion in 2022, more than H&M in the same year, I emphasized during a presentation with potential investors I was able to reach. financial times. A company that plans to list on the New York Stock Exchange in the near future, Its sales increased by 41% compared to 2021, below its expectations of recording an annual growth of 50%.