The Atletico Madrid Make the new main sponsor responsible for the following five seasons: The Company amber group. From the 2022-2023 campaign, it was Rojiblancos They will wear the logo of one of the company’s main brands on their shirts: Whale.
The digital management platform has also been transformed into official fortune s Digital Lifestyle Partner It replaces the British financial company Plus 500, which was with the club from 2015 until this year.
welcome to madrid, Tweet embed! 👋😊
WhaleFin, the digital asset management platform for Tweet embedWe’ll be wearing the front of our shirt for the next 5 seasons: https://t.co/WxUKYITbkB 🐋 #MadridWhaleWatching | #different_experience pic.twitter.com/ICjOADCFrf
– Atletico Madrid (Atleti) 11 July 2022
Other than the numbers, the convention is new when it comes to football. The relationship between sports, fintech, and cryptocurrency is not a completely lubricated one, so agreements like this make many fans wonder what these universes are all about.
What is the Amber range and what is WhaleFin?
The Amber Group is a company dedicated to digital assets With offices and licenses to operate in Asia, Europe and America. Provides investment, financing and trading services and takes into account WhaleFin to its main platform.
It belongs to the sector financial technology (a combination of the words ‘finance’, finance, ‘technology’, and technology)And the It defines the type of companies that use technology to improve or automate services and processes in the financial industry.
Companies of this style, for example, strive to offer their customers More efficient, flexible and secure online transaction operations, whether through blockchain, big data, or other types of artificial intelligence; also Managing digital assets such as cryptocurrenciesAmong many other activities. In other words: direct competition for banks as they are known.
WhaleFin works with tokens, bitcoins, and even with various fiat money. On their website, they highlight that they have more than 1,000 clients in their portfolios, among them governments, businesses, and individuals. With a mission to make a long-term profit, they boast a significant valuation of $3000 million and have created a digital fortune of their clients of $500 million.
The Millionaire Agreement between Atlético de Madrid and the Umbre Group
according to journalist report the scientistThe agreement will provide the Madrid club with an economic injection that will be present €40 million per year (more than double and almost triple what Plus500 paid)which will reach 200 million in the agreed five years.
In addition, the goal of WhaleFin is to position itself as a file A portal for amateur digital asset management mattresses. The Amber Group will have exclusive rights to create “Atletiverse,” a virtual island of Openverse (3.0 platform for creators, brands and corporate companies) where Atleti fans from all over the world will be able to interact and, of course, discover interest in digital assets in both the virtual and real worlds.
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