Telefónica is integrating Harvverse collections into its NFT marketplace

Telefónica announces the merger of the first two groups of the Harvverse project as of today Bahr NaftKetplace. Called “Green” and “Carbono,” these groups are part of an innovative initiative that uses blockchain technology and NFTs to address social challenges in the coffee industry.

Harvverse is a project that seeks, through technology, to revolutionize the coffee industry in Latin America within the Metaverse. The platform connects coffee producers directly with consumers, ensuring transparency, fair prices and access to new markets.

Thanks to advanced data collection systems and machine learning algorithms, Harvverse intelligently adjusts coffee production, taking into account factors such as the amount, intensity, duration and frequency of rainfall. Harverse uses the NFT platform to represent plots of land dedicated to coffee, allowing consumers to directly support farmers. In addition, blockchain technology records all transactions, ensuring transparency and traceability of the coffee.

Telefónica includes the “Green” and “Carbono” collections, which will consist of 10 different NFTs. Each allocates rights to virtual agricultural assets and sustainable projects, addressing challenges such as limited access to resources and the need for more sustainable technologies.

The “Green” collection represents the essence of environmental sustainability, offering a unique sensory experience. From the exquisite aroma of the Geisha range to the intense flavor of the selected blends. Among the NFTs: GeishaVerde, Harmonious Blend, Eco-Friendly Euphoria, Aromas of the Jungle, Renewable Energy, Flavor Rescue, Organic Experience, Symphony of Aromas, Connecting with Nature and Sustainable Flavor.

The “Carbono” collection is designed to connect with the scent of the earth, the sun and the opportunities to save the planet. It seeks to contribute to setting standards for carbon reduction, through NFTs such as: Terra Guardian, Solstice Serenade, Eco Vanguard, Earth’s Steward, Verde Horizon, Climate Crusader, Eco Warrior, Renewed Hope, Earth’s Legacy, and Green Advocate.

Every NFT purchased represents not only an investment, but also a commitment to a sustainable future and environmental conservation. The groups integrated by Telefónica allow investors to support specific projects in the areas of renewable energy, sustainable agriculture and water conservation, and to promote sustainable agricultural practices in the coffee industry.

Yaiza Rubio, CEO of Metaverse at Telefónica, said: “With these two new sustainable Harvverse collections, we continue to expand and develop the offer available on Telefónica’s NFT market, committing to exclusive and innovative collections that make it a meeting place for those interested in the Web3 environment, and in addition, we offer We present our proposals in a way that is understandable to people who are not familiar with these technologies.

Telefónica also includes the “Calladita” NFT collection.

Telefónica also includes a set of 50 NFTs commemorating the film “Calladita”, presented by Steven Soderbergh, directed by Miguel Vos and starring Paola Grimaldo and Ariadna Gil. It is the first European film to be financed thanks to the collection of NFTs launched in 2022 and represents a milestone in the decentralization of cinema through the blockchain. The collection offers access to exclusive content, the owners of which will have the opportunity to watch unpublished behind-the-scenes videos and thus discover the details of how this film was produced.

With the additions of these new exclusive collections to your device NFT market, Telefónica is strengthening the offer available to users interested in acquiring this type of unique blockchain-based digital asset. Since its launch in 2021, Telefónica’s NFT marketplace has been constantly evolving, adding exclusive collections from different artists and themes and improving functionality for users.

Some of the most recent additions have been the “Gamium x Telefónica” collection, a total of 225 digital assets of unique pieces available in the Gamium Metaverse called Genésis; Collections created by Paysenger, the leader in AI-enabled content creation; Eight unique digital assets from “The Crypto Hunters TV Show,” the first adventure and augmented reality show focused on the Web3 ecosystem, as well as “Creative Collections by Metacampus” of 69 unique and exclusive NFTs created by artist Lucas Levitán.