It’s not the first time Yvonne Chouinard Empathize with the environment. company founder Patagonia Which sells clothing for outdoor activities and is considered one of the sustainable companies in North America, decided Do more for the planet And donate to the 83-year-old company to fight climate crisis which is currently growing.
According to the American newspaper, the New York Times, businessman Chouinard managed to sell the brand for 3000 million dollars. After agreeing with his wife and two children, he decided Transfer 100% of your shares to a trust To ensure that your values are respected because you will donate the profits to Association to combat the climate crisis and protect nature.
“Earth is now our sole shareholder”, He wrote in a message posted on the site Patagonia. He tells the story throughout the letter in which he begins by saying that he never wanted to be an entrepreneur: he started as a craftsman making climbing gear for friends and himself before moving on to the clothes he sells today.
The company was founded 50 years ago and since it started experiencing all the effects of the climate crisis such as Global WarmingAnd environmental destruction and everything that humans have done that end up harming the environment, Patagonia has committed to using the company To change the way business is done.
In its early days, the company transformed its products using materials that were less harmful to environment. They give up 1% of sales each year. “But that wasn’t enough,” according to Yvonne Chouinard.
One option was to sell Patagonia and donate all the money. But we were not sure that the new owner would maintain our values and retain all of our employees.”Continue in the message.
s Declaration of Patagonia to the public would be a ‘disaster’Expect. “Even well-intentioned listed companies are under great pressure to generate short-term profits at the expense of long-term vitality and responsibility.”
Patagonia will remain a company that cares about its financial position and will work with a Board of Directors and CEO.
The Schweinar family will continue to “steer” the work of the fund and the association.
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