On a day like today 16 years ago, on February 27, 2007, the British group jamiroquai I offered a party no higher than 30,000 feet (9000 metres).
was about one Promotional work With Jamiroquai singer, Jay KayEnter Guinness bookfor being the first female singer to give a concert at such a height.
To participate, all you have to do is answer a simple question about how the artist’s record label’s music remasters work and cross your fingers to become one of the winners.
set of 200 fans they got private plane, and a Boeing 757, and once several rows of seats were removed, it was converted into a stage for an audio performance. Passengers on board at the airport MunichBut they didn’t know where they were going. after take off, Jay Kay appeared in front of his fans and sang some of his latest songs in full flight. Passengers could only move from the waist up because the rules required them to be seated during the show.
For just over half an hour, the singer performed, live and for a limited audience, some of his greatest hits such as radioAnd Feelings are just the sameAnd high timesAnd If I like it, I do itAnd Travel without movement also run away.
At the end of the show, the lucky passengers were taken to a secret airport in Europe and from there taken to a fancy hotel party where Jamiroquai once again performed some of their greatest hits, this time accompanied by their full band. Topics like Space cowboyAnd little l. also deeper underground rang in AthensGreece.
A very original promotion and a dream that every follower of the group would like to achieve.
Street vendor in Barcelona
A year before this hike, JK decided Stroll along the Ramblas in Barcelona With his album cover poster among the indifferent looks of passers-by and Surprise faces who were able to identify him.
It was also a promotional strategy for the then newly released compilation high timeswhich collected 17 of the most successful singles of Jamiroquai’s career, as well as previously unreleased songs. radio And run away.
Jamiroquai – Runaway (Video)
Jamiroquai arrived in the 1990s, formed in 1992 by its leader, Jay Kay, along with Toby Smith, Stuart Zender, Nick Van Gelder, and Wallis Buchanan. Over time, the band struggled Numerous changesso much so that, with the exception of Jason Kay, none of the original members remain in the group today. emergency on planet earth The group’s first albumAnd Born and touched everywhere, he got The first is number one in the UK Albums Charts. Ever since their first album, Jamiroquai has meant “Updated” and “Updated”. coward In the nineties of the twentieth century.
The band has managed to sell more than forty million albums worldwide and has won numerous awards such as GrammyAnd Brit Award And MTV Video Music Award.
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