Disney Plus has updated its plans and pricing, offering a new Standard plan with ads, which becomes the cheapest option to enjoy the streaming platform.
Starting next November 1 New prices From Disney Plus, which will include a Price increases in plans we already know about And also merge Cheaper plan with adsin a strategy similar to the one that Netflix began a few months ago.
The public seems to be responding positively to the change, at least in terms of the numbers Disney runs, and that’s ultimately what matters to the company.
Rita FerroPresident of Global Advertising DisneyHe explained that since the introduction of optional ads in December last year, The public has shown its support for this new planWith “increased engagement and time spent.”
Rita Ferro confirms that over the past 10 months, they have been “testing, learning and listening” to their customers to offer “new functions and formats” with which Disney Plus can be improved.
Disney+ wins the audience with its new plan with ads
According to him press release The company shares it with 50% of people who subscribe for the first time Disney Plus You can do this by choosing the ad-supported option. Furthermore, from March to September this year, they noticed a 35% increase in audience numbers at Disney streaming platform.
The reasons why the public chooses Plan with ads It seems obvious, that the Standard plan with ads is the cheapest available currently, with an expensive subscription €5.99 per monthallowing simultaneous playback on up to two devices at maximum Full HD 1080p quality.
As for the rest of the Disney Plus plans, they have increased their prices, without improving the options: the Standard plan It costs €8.99 per month, instead Premium plan It costs 11.99 euros per month.
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