The Premier League announced the result of the television rights auction for the four seasons from 2025 to 2029, won by Sky and TNT (the joint venture between BT and WarnerTV), which will pay a total of £6.7 billion, £1,675. million annually. The Prime Minister praised the agreement in comparative terms: “This represents a 4% increase over the rights offered at public auction for the 2019-2022 season.”
The Prime Minister’s TV rights are an essential reference for the football industry in a shrinking market, despite flashy advertising. The historic peak in the valuation of football TV rights was reached eight years ago, when the 2015 Premier Auction achieved its largest ever increase. Sky Sports and BT then paid 70% more than the previous four-year period to broadcast matches in the world’s richest league, a total of £5.136m for three seasons, from 2016/17 to 2018/19, £1.712m per cycle, just under £2,000m. euro. The league’s television broadcasting rights until the 2026-2027 season do not exceed 1,000 million euros per season.
If the 2015 auction was euphoric, the 2019 auction burst the bubble. The TV rights for the 2019/20 to 2021/22 season were then sold for £4.46 billion, at EGP 1,486 each. Regarding this value, the sale result announced on Monday represents an increase of 4% which remains constant after deducting the Consumer Price Index.
Richard Masters, Chief Executive of the Prime Minister, said: “Sky Sports and TNT are two companies renowned for producing world-class coverage and programming.” “We have enjoyed record stadium attendances and TV audiences in recent seasons and know that innovation continues [de Sky y TNT] “It will attract more people to the Prime Minister.”
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