Constant skepticism about new subscription services in the video game industry has shown that Xbox Game Pass is a good alternative for developers. In addition, many criticisms have been leveled at condemning the service as unprofitable and with a high loss rate. Well, in the framework of the regulators to activate the purchase of Activision, Microsoft revealed what you create with Xbox Game Pass.
according to dataAnd the Xbox Game Pass revenue for Xbox has reached $2.9 billion. This, compared to what was created in video games, could justify a significant investment by Microsoft to grow the service, given that only games have raised $16.28 billion.
Xbox Game Pass is growing in importance for Microsoft
The results were surprising, because in the sale of games, Xbox Game Pass means 30% of the total income. In addition, it accounts for 18% of the total annual income of Xbox, and it is on the rise. These numbers are from 2021, and Taking into account that by 2022, the number of subscribers has increased significantlyThe increase in income could be even greater by the end of December.
Let’s remember it’s just console sales, because data Game Pass on PC is not taken into account.
All this leads to the framework of legal disputes related to the acquisition of Activision by Microsoft, and it is this that drives all its arguments to justify the purchase. Progress on this has been significant, since then The Brazilian regulator (CADE) has already agreed to negotiateLeaving the way open for the second stage and a good precedent in the EU’s arguments.
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