Twitter is putting an ad-free subscription into a complete advertising disaster

Twitter’s blue subscription scheme, which is so far only available in the US, UK, Canada, Australia, New Zealand and Japan, will soon have a more expensive version that allows users to use the app without ads. Elon Musk Did you make this addition? In order to attempt to raise income other than commercial exploitation in a complete boycott of an indefinite number of businesses. Recent information states that billing for the platform has decreased by 40% in one year and More than 500 of the advertisers who invested the most in it stopped doing it.

The owner of the social network did not provide further details about this new method, which in the US would be priced higher than the $8 per month those who contract Blue currently pay via the web and the $11 they pay via iOS or Android for 30% commissions from both ecosystems. They each see half of the advertisement shown to the rest of the users after the last iteration of the model And with the introduction of the new ad-free version, Twitter will include a wider range of commercial uploads.

The platform is working on a more expensive version of Blue, whose users currently see half of the commercial load as amplifiers that don’t drive anything.

This initiative is part of L’s strategy Making Twitter eventually earn nearly half of its revenue through subscription schemesMusk also informed his team in November when he warned about the potential impact of the current economic situation on the company’s advertising bills. This element is about 90% of what the platform generates in its most recent results as a listed company and the sharp drop in chart associated with the arrival of Musk It partly explains the reduction of about 80% of the workforce.

In addition, Twitter has to face the payment of an assumed $13,000 million in debt shopping by its new owner. According to Bloomberg, the first installment of this payment will be about 300 million to be paid within a few days..

In the context of this urgent situation, the platform He returned to accepting political ads In the United States, four years after it was overturned by a majority, and presents Important discounts For advertisers to stimulate their return. Yet Musk thinks so The ads served by Twitter are very large and very frequentwhich in principle will soon change.