Eight out of ten consumers want to buy sustainable products, but Price is an obstacle to businessas posted by HOSTELTUR Tourism News. Environmental awareness is growing, to the point that products or services are no longer consumed due to their impact. People are demanding greater commitment from companies in three areas: waste, decarbonization and biodiversity, according to sectoral indicator of sustainability kantar.
in matters wasteAccording to the Kantar report, nearly half of consumers stop buying products or services due to the volume of waste and waste they generate, this has increased by 5% compared to 2021 and is growing to 73% in the case of the most committed.
In the field of decarbonization, “there is a sense of shared responsibility,” however, consumers argue that companies and brands “must show leadership and be proactive to lead us to a carbon-neutral world.”
According to Kantar, 55% of people want to prioritize brands for discount carbon emissions in their business and supply chain, and 43% of them want to commit to plans that meet net carbon emissions targets. In addition, six out of ten (61%) insist on the need to use renewable energy
The third topic is Biodiversitymore than half of the population cites as a priority “playing an active role in returning the land to its natural state”, not using harmful products and agricultural methods, as well as stopping raw sewage and industrial runoff in water systems.
Anthony LopezAnd the Head of Brand Strategy and Sustainability Expert at Kantar emphasizes that “people strive to avoid generating waste and waste and are intolerant of brands that get in their way,” and also seek solutions “in line with circular economy principles. In the face of this, the recommendation for companies is to “adopt those mentality and building upon it”, to keep pace with consumer demand.
As Kantar’s report “Sustainable Transformation: Harnessing the Value of Goodwill” explains, companies “are at risk of long-term asset declines (or even business closures), which stakeholders withdraw from investments and/or consumers go elsewhere if they do not That. We don’t put sustainability at the center.”
more information
–Tourists are more aware of sustainable travel
–To comply or not to comply with sustainability, that is the question for investors
Steps within tourism
In the tourism sector, these are the issues that are being addressed, but as reported in I Sustainable Tourism Agora organized by Hosteltur and Green & Human, there are still outstanding issues and It is necessary to act and expedite the adoption of strategies.
Learn more about sustainability in practice
–Putting sustainability into practice: Three success stories
–Small signs of big changes in tourism
–Behind the scenes (and stillness) of the circular model of the Garden Hotels
–Meliá will open its carbon-neutral hotel prototype in Menorca
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