Red.es Recently announced the arrival of the deadline in which the period for requesting assistance from digital kit For companies in the second part, those with between 3 and 10 employees, which will carry with them adjustments in the organizational foundations of the Digital Maturity Project.
Among them, what stands out the most is the inclusion Two new categories Within the catalog of digital solutions: Advanced Internet Presence s the shop, which are added to the previous ten already indexed. But, what does each of them consist of and how does it complement the existing ones?
Advanced online presence
First of all, the Advanced Internet Presence completes the first category of the previous list, Website and Primary Attendance. As explained by Antonio Saravia, Deputy Director of Red.es, this is because it is known that many companies already have a website, but what they want is work and improvement His appearance on the Internet.
The services provided by this new category will be related to Online positioningKeyword analysis, competitor analysis, on-page SEO. Off-page SEO and monthly monitoring reports. In short, it’s all about organic positioning, positioning SEO in search engines. “Eventually, he achieved relevance and visibility on the Internet,” Saravia said.
the shop
for this part, the shop Also complements the existing E-Commercebecause while it is important to be able to develop an e-commerce solution, it is also important for Small and medium businesses and freelancers The ability to access e-commerce via the marketplace.
It is a natural place to exist and buy by users and also between businesses. There is one market directed to consumers and another one that is between businesses. It’s a very simple way to place your products and be within reach of your customers. It also allows access to other markets, even international. “It was a request that we inherited from the sector and that is why we developed this category,” Saravia admits.
The Necessary activities Within this new category are the preliminary study of alternatives and registration on the platform, competition analysis, design and definition of business strategy, production of reference catalog, creation of listing and registration content. from references.
The original ten classes
- Website and primary internet presence
- E-Commerce
- Social media management
- customer management
- Business Intelligence and Analytics
- Operations Management
- e-invoice
- Virtual office services and tools
- secure communications
- cyber security
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