Understanding the Energy Drink Consumer Profile It is of utmost importance to professionals and experts in this sector. In 2024, the trends and preferences of these consumers will show significant changes driven by product innovation, health and wellness, and sustainability.
Energy drink consumers They are increasingly focused on health and wellness, looking for products that not only provide an energy boost but also provide additional health benefits, and natural and low-sugar ingredients are especially popular.
According to NielsenIQ, beverages are searched for with “high caffeine content” It has increased by 113% in the past year, and 30% of consumers are looking for low-sugar options.
Innovation in functional components
Brands innovate with Functional ingredients such as ginseng, guarana and green tea extract, which not only provide energy but also provide antioxidant and anti-inflammatory benefits.
The demand for these natural ingredients is driven by the growing interest in products that improve overall well-being and productivity.
You may also be interested in: Energy drink manufacturers support the use of eco-labels
Flavor and packaging preferences
Taste remains a crucial factor in choosing energy drinks in 2024, with consumers interested in exotic flavours such as Tropical fruits and herbal blends.
In addition, sustainable packaging has become very important, and consumers prefer brands that use recyclable packaging. sustainable production practices.
- as shown Mordor IntelligencePackaging innovations, such as recyclable boxes and single-use formats, are gaining popularity.
Part of Energy drinks targeting athletes are also on the rise. These drinks are designed to improve physical performance, as they contain salts and amino acids that help in recovery. After exercise, this trend is in line with increased physical activity and health concerns among consumers..
In 2024, the energy drink consumer profile will be defined by growing health concerns, demand for natural ingredients, and a strong preference for sustainable packaging, and companies that understand and adapt to these trends will be best positioned to attract and retain these knowledgeable, demanding consumers.
“Beeraholic. Friend of animals everywhere. Evil web scholar. Zombie maven.”