WhatsApp Business recently added a series of new features with artificial intelligence designed to improve communication between organizations and customers.
Automatic responses are one of the most popular functions within this social network. now, toCustomers will know that they are AI-generated messages thanks to the indication that they will be integrated. On the other hand, larger organizations will have the option to add a call button to their WhatsApp Business account.
During the Creations 2024 event held in São Paulo, Brazil, Meta announced new features for WhatsApp Business as well as expanding options to more regions.
AI Assistant for automatic responses
If a company is looking for a time-saving tool, it could consider artificial intelligence, for example. WhatsApp Business integrates quick responses powered by this technology into any industry.
It must be remembered that automatic responses already exist in this application but with this update, a sign will indicate that these messages were made using artificial intelligence.
“We are training AI to answer the most common questions businesses receive on WhatsApp, so they can quickly help customers find the answers they need,” Meta said.
For example, if a dessert restaurant receives repeated orders for a particular product, Meta’s AI has the ability to recognize it in order to generate a quick customer response.
next to, AI is being trained to help businesses create ads on Facebook and Instagramwith the aim of reminding customers that they have left an item in their shopping cart and offering a discount on a purchase they have been waiting to make.
Identification verification for WhatsApp Business
Pimping or placing a mark or check next to the name of the organization is a signal so that people know that it is the real WhatsApp of the company in question. This function is called “declarative verification” or “declarative verification”.
Meta has started rolling out Meta Verified in the WhatsApp Business app in Brazil, India, Indonesia, and Colombia.
Businesses that use Meta Verified receive enhanced account support (including phishing protection) and can use WhatsApp on multiple devices for their employees.
Possibility of communication for large companies
Now large companies like banks or health institutions that use WhatsApp Business can implement the calling option in their chat. This is useful if the user needs personal assistance.
For example, if a person has questions about the path he should follow to schedule an appointment with a medical specialist, he will have the possibility to contact the health company through WhatsApp.
1. Download the app. WhatsApp Business can be accessed for free from the Google Play Store or Apple App Store.
2. Read the terms of service. If the user agrees, they must select “Accept and Continue”
3. The user must select his country and add the corresponding prefix. Then press “Done” or “Next” to receive the 6-digit registration code via SMS or call. Enter the code to complete registration.
4. If the employer agrees, they must allow the app to access their contacts and photos to integrate them into WhatsApp Business.
5. Complete the company name, select a category, and then choose a profile photo.
6. Profile configuration. It consists of adding basic information such as business title, description, and opening hours.
WhatsApp Business offers specific features for businesses, such as business profiles with detailed information, tags to organize chats, quick replies to recurring messages, automated greetings and outbound messages, and message statistics to evaluate communication. These features are not available in the standard version of WhatsApp.
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