Xavi achieves first place in Latin airplay with the song La Diabla

Luis Hernandez

Xavi's second single “La diabla” rose 17-1 on the Latin airplay chart painting (dated February 10), giving the Mexican-American singer-songwriter his first radio chart-topper.

The romantic passage, released through Interscope, tops the overall Latin airplay chart with 9.6 million audience impressions, an 89% increase, achieved in the United States in the week ending February 1, according to Luminate.

It should be noted that it is the first #1 hit by a regional Mexican artist on Interscope. The company held the top spot with another such song, Karol G's “My Ex Was Right,” for two non-consecutive weeks last October and November.

“La Diabla has topped so many charts that it's been hard to keep up, but this one is especially special,” he says. painting Manny Prado, vice president of marketing and research and development at Interscope Geffen A&M. “The fact that radio has embraced Xavi's innovative sound is an important statement and confirms that he has succeeded in transcending the boundaries of Mexican music.”

Xavi's radio success follows the song's dominance on both hot Latin songs and Latin streaming songs. On the multi-metric chart, “La diabla” spends its fifth non-consecutive week at the top, driven largely by 15.4 million views over the same period. This is enough to remain at number one on the Latin Songs chart for the fourth week and at number nine on the Latin Songs chart. Schedule General songs for the second week.

Returning to Latin airplay, “La diabla” knocks another regional Mexican song from the top spot: “Harley Quinn” by Fuerza Regida and Marshmello, which fell to No. 3 a week after taking over with 8.2 million streams, 9% lower.

Aside from dominating Latin airplay, “La diabla” went 8-1 on regional Mexican airplay in its first week topping the 40-track chart; Additionally, it is the Phoenix-born artist's debut EP. Sales also contribute to the song's rise in the United States Graphs to painting: “La diabla” sold 1,000 downloads to take second place on Latin digital sales for the third week (it topped the chart for a week starting January 20).

On the other hand, “La diabla” remains stable at number four on the Billboard Global 200 chart for the fourth week after reaching number three in January. In addition, it is still ranked third in the world by exception. US for a third week after also peaking at number two in January.

With his gains across all metrics (airplay, sales and radio), Xavi remains peaking at No. 33 on the Billboard Artist 100 for a second week, which measures artist activity across key music consumption metrics — album and song sales, radio airplay and streaming — to provide a multi-dimensional weekly ranking. For the artist's popularity.