Zara is the 47th most valuable brand in the world

Zarathe flagship of the giant Inditex, is once again one of the Spanish brands that are part of the rating Best Global Brands 2022which is prepared by the consultants Interbrand Which brings together the 100 most valuable brands in the world. Located on site 47only accompany him Santander Bank As a national company, which is still in position 72.

Although it is down two places from last year’s list, the fashion company founded by Amancio Ortega Recorded a 11% growth in brand value to 14,958
Millions of dollars. For its part, Banco Santander also fell two positions and grew by 11%, but with brand value 9015 million.

“It is an honor to see, once again, Zara and Santander in the top global brands with very positive results, which confirmsStrong recovery from last yearThis is highlighted by Nancy Villanueva, CEO of Interbrand for Iberia and the Middle East.

Apple, the most valuable brand

With an 18% increase in brand valuemanzana ($482,215 million) remained at the top of the table. followed by Microsoft ($278,288 million), which exceeded Amazon ($274.819 million) to take second place in the ranking. The Google ($251.751 million) remained in fourth place.

The rest of the top ten companies are: SamsungIn fifth place with $ 5 87.689 million. ToyotaAnd the sixth with 59,757 million dollars. coca colaThe seventh is $57.535 million. Mercedes Benz the eighth with 56,103 million dollars; Disney, the ninth with 50,325 million; s nikeTenth with 50,289 million.

The most growing brands in the last year

Other data highlighted by the study is that Microsoft (2nd), Tesla (12th), and Chanel (22nd) are the companies with the highest year-over-year growth.In increments of 32%. Important progress but this is still far from 184% of those who suffered in the 2021 ranking Electric Vehicle Company.

The report illustrates this strong growth through three key factors, namely trend, agility and engagement. a) yes, Best Global Brands 2022 It points out that in order to grow, it is necessary for the whole organization to know where to go and work towards the same ambition, and once this is done, it moves quickly and introduces new products and services to the market. And in the end, engage the workers and customers of the movement.

The 100 Most Valuable Brands Exceed Three Billion Dollars

Among the top ten brands in the ranking, 53% of the total value of the companies was reached, which in total reached three billion dollars for the first time, After a 16% growth compared to 2021. In the 23 years of the report’s life, the total value of the table has never experienced such growth.

This shows the increase in the total value of the table The increasing contribution of the brand to the economic growth of the business, as explained by Interbrand. “As we go through a new period of economic uncertainty, the most successful brands will continue to forge strong relationships with their customers,” said Gonzalo Brugo, CEO of Interbrand, who also believes there is still room for “greater growth.”